Message Development + Testing
Your product is only as powerful as the message you craft.
It’s no secret that the right messaging strategy is a critical step for any marketing campaign. Even the most perfect product can flop if it isn’t promoted effectively, or doesn’t align with your core brand values. At Kelton, we create and rigorously test messages for a wide-range of communications purposes – from product launches to ad campaign themes. Testing your messaging before it goes live helps you to better understand your audience’s needs, values and aspirations, and ensures that what you plan to say will resonate with the people you’re trying to reach. We help you pinpoint what to say, how to say it, and to whom so you can move forward with confidence.
Case Studies
Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.
PR Campaign Gold for Kraft
Our consumer survey for Kraft Mac and Cheese's #SwearLikeAMother campaign turned an interesting idea into pop culture gold.
Carving Out Space in the Ad Crowd
In order to stand out from the crowd and resonate with key audiences, brands need to create content that stands out in an extremely cluttered print and digital ad space (not to mention gets consumers to stop pressing fast-forward on their TVs). Some noteworthy companies are cutting through the chaos by creating smart ties to pop culture, making memorable and surprising statements, or highlighting real consumers.
How We’re Different
The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as a Communications partner:
Empathy First
When it comes to powerful storylines, empathy is everything. We’re experts at crafting newsworthy stories that evoke emotion and create a bond between brand and customer.
Deep Industry Roots
We’re a team of communications expats, journalists, and former PR gurus. We’ve been in your shoes and know what it takes to get reporters– and the public– talking about your campaign.
Research Rigor
You can’t fake experience. Our seasoned survey designers work on campaigns that span diverse industries, global markets, and audiences, and bring this knowledge to every project.
True Strategic Partners
More than a standalone survey provider, we work with companies and PR agencies to build thought leadership and achieve strategic goals over the course of many campaigns.
Empathy First
When it comes to powerful storylines, empathy is everything. We’re experts at crafting newsworthy stories that evoke emotion and create a bond between brand and customer.
Deep Industry Roots
We’re a team of communications expats, journalists, and former PR gurus. We’ve been in your shoes and know what it takes to get reporters– and the public– talking about your campaign.
Research Rigor
You can’t fake experience. Our seasoned survey designers work on campaigns that span diverse industries, global markets, and audiences, and bring this knowledge to every project.
True Strategic Partners
More than a standalone survey provider, we work with companies and PR agencies to build thought leadership and achieve strategic goals over the course of many campaigns.