Rebranding Strategy
Rebrand your company with a cohesive brand identity that's both authentic and electric.
As consumers’ needs and wants continue to evolve at breakneck speed, it’s easier than ever for companies to fall out of touch. When the time comes for a full rebrand, it’s critical to know your brand strategy investment will be positively received. Kelton is a brand consulting firm that uses the power of market research to develop brand stories that are memorable, relevant and resonant with key audiences. We work closely with you to develop a rebranding strategy that delivers a brand identity that’s fresh, differentiated, and true to your foundational roots– all while speaking to your customers in a way that’s new and engaging. Then, we arm your team and partners with thoughtfully designed, story-based deliverables and brand guides that map out a unified, cohesive plan of action.
Our Rebranding Strategy Case Studies
Our rebranding strategy process has energized strategy for global companies, disruptive startups and everything in between.
Brand Strategy and Brand Guide for Society6
Here's how we helped Society6 develop an art-fueled brand strategy to reach Millennials and Gen Z.
Rebranding Strategy: Lessons from 2019’s Top Rebrands
Time for a rebrand? These three organizations took the plunge in 2019. Here’s what you can learn from their successful strategies.
GenZ Doesn't Need Your Brand: 5 Steps to Win Them Over
New GenZ research reveals most brands are getting it wrong. Download our ebook to learn how to build a brand strategy for the next generation.
How to Build an Authentic Brand Strategy that Electrifies Your Customers
Consumers today not only crave, but demand brand authenticity. Here are 5 steps to build your own authentic brand strategy to electrify your customers.
Our Rebranding Strategy
The essence of the Kelton brand comes through best in the people who are on the front lines. At our root we are brand strategists who do not shy away from toughest rebranding challenges. We’re not just number crunchers, data heads, creatives and sociologists, we are a branding agency that leverages brand insights, branding tools, resources and experiences to ensure your brand is relevant.
Brand Identity Exploration
What is your brand’s North Star – its guiding vision? Our brand strategists work to find the indisputable core of your brand identity that drives everything you do, both internally and externally. Along the way, we identify your core purpose, values and key brand promises, your brand voice, and the equity you own in the marketplace.
Brand Territory Development
What are your brand’s inherent strengths and legacies that can be leveraged? We take an objective view of what customers already believe about your brand and what makes it valuable or unique.
Market Research-Backed Narratives
Rebrands are an investment, and all investments should be vetted with confidence. We use a range of market research techniques to test and embed ideas regionally and globally, giving your team confidence that consumers will react positively to your new look and positioning upon launch.
Brand Guides That Inspire Action
For us, branding isn’t a theoretical exercise. It has to work in the real world, and throughout your organization. Our brand strategists help you bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.
Brand Identity Exploration
What is your brand’s North Star – its guiding vision? Our brand strategists work to find the indisputable core of your brand identity that drives everything you do, both internally and externally. Along the way, we identify your core purpose, values and key brand promises, your brand voice, and the equity you own in the marketplace.
Brand Territory Development
What are your brand’s inherent strengths and legacies that can be leveraged? We take an objective view of what customers already believe about your brand and what makes it valuable or unique.
Market Research-Backed Narratives
Rebrands are an investment, and all investments should be vetted with confidence. We use a range of market research techniques to test and embed ideas regionally and globally, giving your team confidence that consumers will react positively to your new look and positioning upon launch.
Brand Guides That Inspire Action
For us, branding isn’t a theoretical exercise. It has to work in the real world, and throughout your organization. Our brand strategists help you bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.