Analytics
Bring order to the chaos of 24/7 digital interaction to better identify, understand and anticipate trends.
Turn big data chaos into analytical tools that drive business performance. In business, the flood of data never stops. We make sense of the data tidal wave by selectively applying the right information streams to the right problems from the outset. From there, our multi-method storytellers can weave a narrative from behavioral data, survey data, digital/social data, and web behaviors to provide not just information on your customers, but true understanding and strategic direction.
We specialize in:
- Advanced Analytical Modeling
- Data Mining
- Digital Customer Profiling
- Marketing Mix Modeling
- Social Listening
- Transactional Shopper Analysis
- Unstructured Data Exploration
Our Analytics Case Studies
Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.
Beauty Industry Research and Customer Journey Map for Revlon
We did in-depth beauty industry research to help Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.
The Art of Social Listening
While everyone from Starbucks to the local corner deli are jumping on the social media bandwagon, many brands aren’t leveraging the full potential of these platforms to absorb critical consumer insights. Read on for three ways that your brand can gather more intel from social networks.
Why You Need to Add Social Listening Research to Your Insights Portfolio
It’s 2018 and the rules have changed. For brands, Social Listening is no longer a nice to have, it’s the imperative.
Gen Z Research: the Art of Social Self Expression
New Gen Z research reveals social media tips & strategies your brand can leverage to reach this generation.
10 Trends: How To Communicate with the Digital Generation
Learn how to develop meaningful connections with Digital Natives.
How to Write a Great Market Research RFP
Whether you're writing a Branding RFP, Brand Research RFP, Marketing Consultant RFP, Strategy Firm RFP, etc., our template will save you time and help you evaluate and choose the best partner.
Market Research Firms: Speed vs. Quality
Kelton's Martin Eichholz and Joey Doney give their take on whether speed should win out over quality when it comes to market research firms and projects.
Our Approach
No two projects or needs are alike. Kelton understands this and treats every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals.
Advanced Analytical Modeling
Improve the accuracy of your strategic plans with the power of data.
Digital Customer Profiling
Get a comprehensive picture of how and when your customers are really interacting with your brand.
Marketing Mix Modeling
Understand the impact of your media plan on brand health over time.
Social Listening
Stay ahead by monitoring the unstructured conversation going on around your brand.
Unstructured Data Exploration
Streamline your data reporting to uncover clear indicators you can act on.
Advanced Analytical Modeling
Improve the accuracy of your strategic plans with the power of data.
Data Mining
Your data has a story to tell. Are you listening?
Digital Customer Profiling
Get a comprehensive picture of how and when your customers are really interacting with your brand.
Marketing Mix Modeling
Understand the impact of your media plan on brand health over time.
Social Listening
Stay ahead by monitoring the unstructured conversation going on around your brand.
Transactional Shopper Analysis
Understand the “why” behind your shoppers’ behaviors.
Unstructured Data Exploration
Streamline your data reporting to uncover clear indicators you can act on.
How We’re Different
The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Analytics partner:
Focused on What Matters
We refuse to boil the ocean. Our process for the deliberate selection of data, and our focus on fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.
Highly Integrative
Analytics is most powerful when combined with emotional understanding of your customers and knowledge of industry and competitive trends. We specialize in utilizing big data alongside other insights tools to create holistic understanding of your customers.
Data Detectives
We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.
Storytellers at Our Core
We always present findings in a way that’s compelling, memorable, and easy to understand.
Focused on What Matters
We refuse to boil the ocean. Our process for the deliberate selection of data, and our focus on fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.
Highly Integrative
Analytics is most powerful when combined with emotional understanding of your customers and knowledge of industry and competitive trends. We specialize in utilizing big data alongside other insights tools to create holistic understanding of your customers.
Data Detectives
We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.
Storytellers at Our Core
We always present findings in a way that’s compelling, memorable, and easy to understand.