Cultural Insights
Services > Cultural Insights

Cultural Insights

We’re passionate about understanding culture, and its impact on human beings.

Research is often used to dissect and understand the past. We think it’s more interesting and useful to think about where things are heading. Our Cultural Insights team focuses on what’s next – analyzing trends, competitive environments, and branded communication to source new ideas and predict cultural movements before they become mainstream. Whether your job is to design a cutting-edge package for your product or create an innovation pipeline for your food brand, our Cultural Insights experts can provide the inspiration for that next masterful idea.   

Our Cultural Insights Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Jagermeister Case Study

Case Studies

Jägermeister


The liquor category has changed quite a bit since Jägermeister launched more than 75 years ago. To keep growing, we helped reposition the brand to capture a new generation of drinkers.

Case Studies

Uber


We continue to help Uber build and refine their international brand strategy and remain a category disruptor.

Case Studies

REI


We helped REI stay on top of the mountain with a playbook for earning and maintaining Millennial loyalty.

Case Studies

Visa


When Visa wanted to develop an app to help Millennial and Gen X cardholders manage their finances, we got the ball rolling.

Our Approach

No two projects or needs are alike. Kelton understands this and treats every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals.

Cultural Landscapes + Category Deep Dives


Get ahead of your competitors by anticipating trends – instead of reacting to them.

Expert Interviews


Get valuable outside viewpoints to help illuminate the way forward.

Semiotics


Unlock the deeper cultural dialogue impacting your brand.

TrendScans


Identify the critical cultural shifts and lasting trends that will impact your tomorrow.

Cultural Landscapes + Category Deep Dives

Get ahead of your competitors by anticipating trends – instead of reacting to them.

Learn More

Expert Interviews

Get valuable outside viewpoints to help illuminate the way forward.

Learn More

Semiotics

Unlock the deeper cultural dialogue impacting your brand.

Learn More

TrendScans

Identify the critical cultural shifts and lasting trends that will impact your tomorrow.

Learn More

Perspectives

Gen Z Marketing: the Art of Social Self Expression


Discover Gen Z social media tips & strategies your brand can leverage to reach this generation.

Perspectives

10 Trends: Millennial Retail


Ten key trends influencing the shopping behavior of America's largest generation.

Perspectives

Infusing Cultural Thinking Into Your Business Strategy


5 tips to help your organization get a handle on the ever-shifting cultural landscape.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Practical Academics


We combine the rigor of academic approaches to semiotics and trend forecasting with the down-to-earth, practical application of business consulting.

Code Cracking


We dive deep to find meaning in imagery, logos and semiotics to articulate brand identity and expand market possibility.

Focused on What Matters


Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and relevant to your business goals.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients– here, there and everywhere.

Practical Academics

We combine the rigor of academic approaches to semiotics and trend forecasting with the down-to-earth, practical application of business consulting.

Code Cracking

We dive deep to find meaning in imagery, logos and semiotics to articulate brand identity and expand market possibility.

Focused on What Matters

Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and relevant to your business goals.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients– here, there and everywhere.