Innovation Consulting
Services > Innovation Consulting

Innovation Consulting

Create an insights-backed innovation plan to confidently shape what’s next for your business.

The “next big thing” doesn’t happen by accident. Kelton’s innovation consulting practice specializes in data-driven creativity, using transformational customer insights to design new products, services, user experiences, and business models. Drawing from the core principles of design thinking and inspired by our full suite of insights tools, we’ll stretch your brand’s potential with the business case to support the investment.

We specialize in:

  • Whitespace Identification
  • Product & Service Development
  • UX Strategy
  • Digital Innovation
  • Innovation Pipeline Development
  • Workshops

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Our Innovation Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

UX Design for Hospira

Case Studies

UX Design for Hospira


We helped Hospira put patient health first with intuitive, optimized UX design for a lifesaving digital platform.

Case Studies

Consumer Insights for Google


Google knows search; we know people. Together, we’re tackling the global issues that face the company.

Case Studies

Healthcare Product Innovation for Pfizer


Healthcare Product Innovation in Action: Our ongoing work with Pfizer helps them stay connected to consumers’ attitudes and behaviors around health.

Case Studies

Product Packaging for Mike’s Hard Lemonade


We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

Innovation Consulting Services

No two innovation projects are exactly alike – that's the beauty of creating something new. We treat every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals. While we've partnered on a wide variety of innovation strategy work, we specialize in the following:

Whitespace Identification


It all begins with understanding consumer needs.

Product Development, Service Development


We design products, services, and experiences that materially improve lives.

UX Strategy


Develop a best-in-class UX system for seamless customer interaction across your brand’s touchpoints.

Digital Innovation


Enhance online engagement with a digital strategy that speaks to your customer base.

Innovation Pipeline Development


Create a stage-gated model that helps your organization plan for the future.

Workshops


Push thought boundaries, create broad-based buy in, and uncover opportunities for innovation with stimulus driven, creative sessions.

Whitespace Identification

It all begins with understanding consumer needs.

Learn More

Product Development, Service Development

We design products, services, and experiences that materially improve lives.

Learn More

UX Strategy

Develop a best-in-class UX system for seamless customer interaction across your brand’s touchpoints.

Learn More

Digital Innovation

Enhance online engagement with a digital strategy that speaks to your customer base.

Learn More

Innovation Pipeline Development

Create a stage-gated model that helps your organization plan for the future.

Learn More

Workshops

Push thought boundaries, create broad-based buy in, and uncover opportunities for innovation with stimulus driven, creative sessions.

Learn More

Perspectives

Out-Ovation: Reinventing Research to Fuel Our Innovation Efforts


Using consumer research during the innovation process enables teams to identify a richer set of opportunities. Learn about six of Kelton's research techniques that have fed into some of our clients' breakthrough innovation strategies: Innovation Foresight; In-Situ Exploration; Digital Immersion; Extreme Users and Threshold Research; Consumer Co-Creation; Storytelling and Narrative Creation.

Perspectives

Design Research: Beyond Buzzwords


Your ultimate guide to Design Research: What it is, how it works, and when to use it.

Perspectives

Beer & Empathy: The New Currency of Innovation


While we are all wired for empathy, we as marketers and researchers often suffer the "game dynamic" which prevents us from being empathetic when we need to be. For brands that practice an empathetic design and research structure, transformation in how the internal marketing and product teams think about their consumers occurs. This has ultimately allowed them to develop new insight-driven ideas and fill their pipeline with innovative products that are not just focused on optimizing, but also keen on connecting with the human who will eventually be enjoying them.

Perspectives

For Driverless Cars, Failing to Understand the User Can Tank Innovation


Doing consumer research on driverless cars may be the key to large-scale adoption of a high-tech, future-forward product.

A Top Innovation Consulting Firm

Over the years, we’ve isolated what works – and what doesn’t – when it comes to creating innovation models that are actionable in the real world. We aren't ones to brag, but here are a few reasons clients enjoy working with us on innovation consulting projects:

Innovation Framework Backed by Insights


We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs Yield Better Outputs


What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Organizational Innovation Stewards


Organizational Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Market Research Capabilities


Across 45 countries and 6 continents, we collect insights, ideas and innovative services that inspire us and our clients - here, there and everywhere.

Innovation Framework Backed by Insights

We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs Yield Better Outputs

What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Organizational Innovation Stewards

Organizational Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Market Research Capabilities

Across 45 countries and 6 continents, we collect insights, ideas and innovative services that inspire us and our clients - here, there and everywhere.