Quantitative Research
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Quantitative Research

Use quantitative research to put data to work driving strategy for your business.

Take the numb out of numbers. Within the thousands of data points we examine in every quantitative market research study, there are often a dozen or less that can inspire new thinking and change the direction of a brand.  The trick is in finding them, accentuating them, and refusing to blur them amidst the deluge of data. Our researchers take a stand against the data dump, focusing on the consumer insights that matter, and how to communicate it in a way that ensures decision-makers in your organization won’t just get it– they’ll act on it.

We specialize in:

  • Segmentation
  • Customer Journeys
  • Brand Tracking
  • Attitude & Usage Studies
  • Conjoint Analysis
  • Geotargeted Mobile
  • Message Development + Testing

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Our Quantitative Research Case Studies

Learn more about how our quantitative and mixed method work has energized strategy for global brands, disruptive startups and everything in between.

Consumer Research for Sephora

Case Studies

Consumer Research for Sephora


Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.

Case Studies

Global Expansion for Dollar Shave Club


We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Case Studies

Brand Tracking for Mailchimp


We tracked the effectiveness of MailChimp’s first big ad campaign, and helped set them up for serial success.

Case Studies

Customer Segmentations for Royal Caribbean


Royal Caribbean is a top choice for avid cruisers – but in order to grow, they needed to convince more people to give cruising a try.

Our Approach to Quantitative Research

No two projects or needs are alike. Unlike other market research firms, we treat every project as an objective, one-of-a-kind enterprise – choosing quantitative and qualitative methodologies that best serve each client’s goals.

Segmentation


Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.

Customer Journeys


Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.

Attitude & Usage Studies


Discover perceptions, brand equity, and usage habits among the shoppers you’re trying to reach most.

Brand Tracking


Power your entire research system with a brand tracker that delivers actionable context.

Conjoint Analysis


Determine the optimal mix of product attributes that your customers crave.

Geotargeted Mobile Services


Leverage the power of technology to gain insight into your customers’ wants and needs.

Message Development + Testing


Your product is only as powerful as the message you craft.

Segmentation

Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.

Learn More

Customer Journeys

Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.

Learn More

Attitude & Usage Studies

Discover perceptions, brand equity, and usage habits among the shoppers you’re trying to reach most.

Learn More

Brand Tracking

Power your entire research system with a brand tracker that delivers actionable context.

Learn More

Conjoint Analysis

Determine the optimal mix of product attributes that your customers crave.

Learn More

Geotargeted Mobile Services

Leverage the power of technology to gain insight into your customers’ wants and needs.

Learn More

Message Development + Testing

Your product is only as powerful as the message you craft.

Learn More

Perspectives

Segmentation Strategy: Build market segmentations with real business impact


Perspectives

Brand Tracking: How to Track Brand Awareness with Convergent Tracking


Learn what most trackers get wrong and how Convergent Tracking can be used to combine tracking and context to tell a complete story of your business.

Perspectives

Get Your Quant Research In Shape


Get into the mindset of a fitness expert and use these 5 tips as a springboard to create strong and healthy projects this season.

Perspectives

Insight Fusion: 6 Tips for Seamless Synthesis


Use these 6 tips for seamless synthesis to tell impactful stories that mean something to the people that matter in your business.

Perspectives

How to Seize the Moment with Segmentation Research


Discover how to use Segmentation Research to delight your customers with just the right thing, at just the right time.

We Do Quant Differently

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as a quantitative research partner:

All About the Story


With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Focused on What Matters


Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Multi-Method Masters


Quantitative data is often part, but not all, of the story. We’re experts at weaving database analytics, digital analytics, qualitative, cultural insights, or observational research into a strategy that moves your business forward.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

All About the Story

With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Focused on What Matters

Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Multi-Method Masters

Quantitative data is often part, but not all, of the story. We’re experts at weaving database analytics, digital analytics, qualitative, cultural insights, or observational research into a strategy that moves your business forward.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.