Kelton Global is a consumer insights and strategy consulting firm. We use quantitative and qualitative research to create customer segmentations, drive innovation, deliver brand strategy and compelling communications.
Global Brand Strategy Consulting for Missoma
Missoma is the demi-fine jewelry category pioneer in the UK, but entering the US meant fierce competition. Here’s how we helped them develop a brand strategy to shine in a crowded category and fuel international growth.
International Growth Strategy for Dollar Shave Club
We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.
Global Product Launch for Microsoft
We teamed up with Microsoft to establish a compelling narrative for a global product launch.
Brand Positioning Strategy and Customer Segmentation Strategy for Target
An updated brand positioning strategy and customer segmentation strategy to re-establish Target as the leader of chic, affordable style.
What We Do: Strategy Consulting
As a strategic partner, we work with the world’s best loved brands and disruptive startups to solve business challenges, strategy and growth. From competitive landscape analysis to innovation consulting or brand strategy, we unlock breakthrough insights about your brand, customer, and category.
Salt, our full-service brand strategy consulting division, helps brands be essential to today’s customers.
Our communications experts craft PR Surveys and omnibus research to position brands as thought leaders and experts in their categories.
We help teams work together to imagine, build, and optimize experiences that matter.
How We Do It: Consumer Insights
The market research tools we use to solve your business challenge. Consumer insights are at the heart of everything we do. With each project, we tap into just the right mix of research methodologies to turn challenges into opportunities and ideas into reality. From research surveys to ethnographies, customer segmentation to semiotics, we offer a full suite of services.
Uncover deeper motivations and gain a holistic understanding of your customer.
Use quantitative research to put data to work driving strategy for your business.
Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.
Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.
Power your entire research system with a brand health tracker that delivers actionable context.
We’re passionate about understanding culture, and its impact on human beings.
“The customer journey completely rang true, and was absolutely validated by their feedback. Great work.”
“I’ve worked in NYC, London, the West Coast, and Chicago on both the agency and client side… and I have to say that the folks at Kelton are among the most intelligent, kind people I’ve had the chance to work with.”
- Delta Dental
“This is the best and most comprehensive piece of research ever done in this space.”
- Sterling Backcheck