Google Canada remains the go-to source for brands to find advice for navigating consumers’ ever-evolving expectations. Our Communications team partnered with them on a study to better understand what’s important to Canadian shoppers today and what will become critical in the future.
Our Quantitative survey identified parents as a high-opportunity group for brands to attract with timely, relevant digital solutions. In fact, more Canadian parents than those without children express interest in using one-click ordering, mobile payments, and subscription services.
If brands leverage emerging technology at key moments of parents’ shopping journey, our study suggests they could clinch their status as a lifestyle staple.
Please view the infographic from Google Canada below, and click here for the original report.