NEW YORK, NY — Kelton, a leading market research and strategy consultancy, announced today that Laura Dusek joined the firm’s growing office as Director, Research & Strategy. In Laura’s new capacity at Kelton, she will develop and manage multimethod research projects that help her clients create compelling brand strategies based on solid consumer insights.
Laura brings to Kelton a broad and deep understanding of all facets of marketing strategy and sales. She is an expert in trend assessment and analysis, specifically related to health and wellness, sustainability, weight management, and aging. She has extensive experience in survey design and execution, advanced statistical techniques, and ethnographic research. With 6+ years of client-side experience, Laura brings an understanding of client priorities and perspective to Kelton. She previously served in Consumer Insights at General Mills, where she worked on leading brands including Yoplait, Big G Cereals, Betty Crocker, Pillsbury, Small Planet Foods, and Progresso.
Kelton is a leading global insights and strategy firm with offices in Los Angeles and New York, serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, business strategy, and design, Kelton helps drive our clients’ businesses forward. For more information about Kelton, please visit www.keltonglobal.com.