Ad Agency Selection
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Ad Agency Selection

We partner to create marketing strategy – and then help find the perfect agency to execute.     

After our insights, marketing strategy, or branding work, we’ll know your goals better than anyone except you. Our Advertising Agency match service saves you time, money and helps to ensure an agency that truly ‘gets it’ when it comes to creative execution. Our Ad Agency match process includes everything from a robust requirements gathering and RFP development process, chemistry phone calls to identify a shortlist of matches, scorecard development, pitch meetings, evaluation to help with final selection.

Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Product Packaging for Mike’s Hard Lemonade

Case Studies

Product Packaging for Mike’s Hard Lemonade


We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

Perspectives

5 Unique Marketing Campaigns from Super Bowl 51


We rounded up five brands that took the less-traditional route to knock their Super Bowl marketing strategy out of the park.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Advertising Agency Selection partner:

Highly Collaborative


We engage deeply with you and your stakeholders throughout the selection process and engage your organization with deliverables that guarantee brand consistency and awareness.

True Strategic Partners


We’re more than a standalone research provider, we work with businesses all over the world to build thought leadership and achieve strategic goals and creative vision.

Equal Parts Creativity and Business Savvy


We’re able to ideate while keeping our feet firmly planted on the ground. Every member of our team is a hybrid researcher-strategist, trained to ensure that creative sparks always drive business results.

A Global Perspective


Across 45 countries and 6 continents, we collect insights that inspire us and our clients – here, there and everywhere.

Highly Collaborative

We engage deeply with you and your stakeholders throughout the selection process and engage your organization with deliverables that guarantee brand consistency and awareness.

True Strategic Partners

We’re more than a standalone research provider, we work with businesses all over the world to build thought leadership and achieve strategic goals and creative vision.

Equal Parts Creativity and Business Savvy

We’re able to ideate while keeping our feet firmly planted on the ground. Every member of our team is a hybrid researcher-strategist, trained to ensure that creative sparks always drive business results.

A Global Perspective

Across 45 countries and 6 continents, we collect insights that inspire us and our clients – here, there and everywhere.