Advanced Analytical Modeling
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Advanced Analytical Modeling

Improve the accuracy of your strategic plans with the power of data.

It’s not enough to be evaluative in today’s environment. Companies must also be predictive and forward thinking to stay ahead of the competition. Kelton applies Advanced Analytical Modeling across a variety of strategic questions to put statistical rigor behind our recommendations for moving forward. We work with you to develop clear paths for making strategic shifts, using predictive modeling to inform brand development, media, and investment decisions.

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Our Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Market Research for Revlon
Market Research for Revlon

Case Studies

Market Research for Revlon


We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Analytics partner:

Focused on What Matters


Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Highly Integrative


Analytics is most powerful when baked into a larger project. Our experts are skilled at incorporating data findings into a wide breadth of uses to craft a holistic strategy that works.

Data Detectives


We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.

Clear Deliverables


We always present findings in a way that’s compelling, memorable, and easy to understand.

Focused on What Matters

Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Highly Integrative

Analytics is most powerful when baked into a larger project. Our experts are skilled at incorporating data findings into a wide breadth of uses to craft a holistic strategy that works.

Data Detectives

We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.

Clear Deliverables

We always present findings in a way that’s compelling, memorable, and easy to understand.