Brand Design
Your brand identity, clearly defined and expertly designed.
Powerful brand design transcends logos and taglines. Brand identity should be woven into every element of operation, from package design and color scheme to corporate culture and ethics. As strategists, we mix rigorous insight work with creative brand identity design to illuminate and articulate your brand DNA to reach the right audience. As ex-journalists, we shape robust brand narratives that connect people to the power of your story. Be it a product launch, a brand book, or a much-needed refresh, our expert brand consultants help you define what’s at your core.
Our Brand Design Case Studies
Learn more about how our branding services have energized strategy for global companies, disruptive startups and everything in between.
Global Brand Strategy for Facebook
From Manila to London, we helped Facebook with their most pressing Communications and global Brand Strategy challenges.
App Design Research for Visa
When Visa wanted to develop an app to help Millennial and Gen X cardholders manage their finances, we got the ball rolling.
Product Packaging and Design Research for Mike’s Hard Lemonade
We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.
Healthcare Patient Experience and Patient Segmentation Research for Pfizer
Our ongoing insights work with Pfizer helps them understand patient attitudes and behaviors, and elevate the patient experience in healthcare.
Beyond Authenticity: Building Brands With Character
Explore the consumer-driven shift from authenticity to Character, and the dimensions of Character-ful brands.
Design Research: Beyond Buzzwords
Your ultimate guide to Design Research: What it is, how it works, and when to use it.
Experience Design in Action: Super Bowl LII
Having worked on experience design projects across industries, we recognize the scale of effort and planning that goes into a high profile event like the Super Bowl. Here's some of the most interesting aspects of Super Bowl LII that contributed to a spectacular fan experience.
Design Thinking in Action: Stories from the Business Community
We’ve scoured the internet and found some of the best resources to add to your design thinking toolkit - read on for ways to leverage human-forward thinking for innovation strategy.
Brand Design Done Differently
We offer the best of both worlds: a branding agency with the creative resources of a boutique design firm, with the research chops to pressure test visual identities before you go live with your new look. Here's how we approach brand design differently:
Highly Collaborative
Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and engage your organization with deliverables that guarantee brand consistency and awareness.
All About the Story
With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.
Brand Strategy Backed by Market Research
Our unique ability to test and embed ideas regionally and globally lets you know in advance how consumers will react to your new look and positioning.
Compelling Brand Books + Creative
For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.
Highly Collaborative
Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and engage your organization with deliverables that guarantee brand consistency and awareness.
All About the Story
With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.
Brand Strategy Backed by Market Research
Our unique ability to test and embed ideas regionally and globally lets you know in advance how consumers will react to your new look and positioning.
Compelling Brand Books + Creative
For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.