Brand Design
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Brand Design

Your brand identity, clearly defined and expertly designed.

Powerful brand design transcends logos and taglines. Brand identity should be woven into every element of operation, from package design and color scheme to corporate culture and ethics. As strategists, we mix rigorous insight work with creative brand identity design to illuminate and articulate your brand DNA to reach the right audience. As ex-journalists, we shape robust brand narratives that connect people to the power of your story. Be it a product launch, a brand book, or a much-needed refresh, our expert brand consultants help you define what’s at your core.

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Our Brand Design Case Studies

Learn more about how our branding services have energized strategy for global companies, disruptive startups and everything in between.

Communications Strategy for Facebook

Case Studies

Communications Strategy for Facebook


From Manila to London, we help Facebook with their most pressing Communications and Brand Strategy challenges.

Case Studies

Prototype Testing for Visa


When Visa wanted to develop an app to help Millennial and Gen X cardholders manage their finances, we got the ball rolling.

Case Studies

Product Packaging for Mike’s Hard Lemonade


We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

Case Studies

Healthcare Product Innovation for Pfizer


Healthcare Product Innovation in Action: Our ongoing work with Pfizer helps them stay connected to consumers’ attitudes and behaviors around health.

Perspectives

Beyond Authenticity: Building Brands With Character


Explore the consumer-driven shift from authenticity to Character, and the dimensions of Character-ful brands.

Perspectives

Design Research: Beyond Buzzwords


Your ultimate guide to Design Research: What it is, how it works, and when to use it.

Perspectives

Experience Design in Action: Super Bowl LII


Having worked on experience design projects across industries, we recognize the scale of effort and planning that goes into a high profile event like the Super Bowl. Here's some of the most interesting aspects of Super Bowl LII that contributed to a spectacular fan experience.

Perspectives

Design Thinking in Action: Stories from the Business Community


We’ve scoured the internet and found some of the best resources to add to your design thinking toolkit - read on for ways to leverage human-forward thinking for innovation strategy.

Brand Design Done Differently

We offer the best of both worlds: a branding agency with the creative resources of a boutique design firm, with the research chops to pressure test visual identities before you go live with your new look. Here's how we approach brand design differently:

Highly Collaborative


Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and engage your organization with deliverables that guarantee brand consistency and awareness.

All About the Story


With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Brand Strategy Backed by Market Research


Our unique ability to test and embed ideas regionally and globally lets you know in advance how consumers will react to your new look and positioning.

Compelling Brand Books + Creative


For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.

Highly Collaborative

Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and engage your organization with deliverables that guarantee brand consistency and awareness.

All About the Story

With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Brand Strategy Backed by Market Research

Our unique ability to test and embed ideas regionally and globally lets you know in advance how consumers will react to your new look and positioning.

Compelling Brand Books + Creative

For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.