Brand Guides
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Brand Guides

Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.

Insights are only as good as the ideas they inspire, the decisions they inform, and the momentum they build. Every employee at your company has to own your new brand identity for the strategy to truly work. We help make this happen with beautifully designed brand guides that define strategic underpinnings, visual language, and key guidelines, and custom brand roadmaps that combine strategic imperatives with tactical blueprints to provide focus, inspire creative thinking, and build momentum. With a clear understanding of your company’s purpose and the right tools to bring your brand to life, our materials get every one of your stakeholders aligned and working to further your strategic goals.  

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Our Brand Guide Case Studies

Learn more about how our brand guide work has energized strategy for global companies, disruptive startups and everything in between.

Brand Guide for Society6

Case Studies

Brand Guide for Society6


Supercharging an art-fueled brand for customized e-commerce.

Millennial Research for REI
Millennial Research for REI

Case Studies

Millennial Research for REI


We helped REI stay on top of the mountain with a playbook for earning and maintaining Millennial loyalty.

Perspectives

Beyond Authenticity: Building Brands With Character


Explore the consumer-driven shift from authenticity to Character, and the dimensions of Character-ful brands.

Perspectives

Brand Positioning


You’re ready to go to market, but you’re not sure precisely how much your offering should cost, or how consumers will react when faced with a real world decision between your product or service and that of a competitor. That’s where Kelton can help.

Perspectives

Brand Reincarnation


In today’s world, businesses are constantly coming and going. In order to understand what makes some brands legendary, while others never take off, we explored a classic case example from the 1980’s in Baltimore.

Perspectives

Cultural Insights and the Power of Futureproofing Your Brand


Kelton's Whitney Dunlap-Fowler explores how marketers can use Cultural Insights to get ahead of emerging trends and solve critical business challenges.

Our Branding Guidelines

Simply put: for your customers to truly know your brand, your team must be able to translate your brand positioning and values into everything that you do. Our brand guides make it clear and easy for brand mangers to convey a consistent identity across your organization, and across consumer touchpoints.

Highly Collaborative


Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and engage your organization with deliverables that guarantee brand consistency and awareness.

All About the Story


With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Brand Strategy Backed by Market Research


Our unique ability to test and embed ideas regionally and globally lets you know in advance how consumers will react to your new look and positioning.

Compelling Creative


For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.

Highly Collaborative

Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and engage your organization with deliverables that guarantee brand consistency and awareness.

All About the Story

With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Brand Strategy Backed by Market Research

Our unique ability to test and embed ideas regionally and globally lets you know in advance how consumers will react to your new look and positioning.

Compelling Creative

For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.