Brand Refresh
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Brand Refresh

Revitalize your brand positioning to better meet the needs of your customers.

Your customers’ needs, wants, and expectations are constantly evolving. To stay relevant, brands have to remain fluid and in tune with the people who use them. Kelton is a brand strategy firm that provides highly collaborative, insights-backed brand refreshes to revitalize brand identity in a way that feels true to where you’ve been, all while staying relevant to today’s consumer. We’ll help you define new reasons to believe that reflect your current business and feel authentic to your core DNA, so your company can continue to thrive.Your customers’ needs, wants, and expectations are constantly evolving. To stay relevant, brands have to remain fluid and in tune with the people who use them. Our highly collaborative, insights-backed brand refresh process revitalizes brand identity in a way that feels true to where you’ve been, all while staying relevant to today’s consumer. We’ll help you define new reasons to believe that reflect your current business and feel authentic to your core DNA, so your company can continue to thrive.

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Our Brand Refresh Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Product Packaging for Mike’s Hard Lemonade

Case Studies

Product Packaging for Mike’s Hard Lemonade


We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

Perspectives

How to Build a Brand in 3 Days


Five valuable lessons I learned about building a brand from the ground up in the span of one weekend.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Highly Collaborative


Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and engage your organization with deliverables that guarantee brand consistency and awareness.

All About the Story


With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Move With Confidence


Our unique ability to test and embed ideas regionally and globally lets you know in advance how consumers will react to your new look and positioning.

Effective Creative


For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.

Highly Collaborative

Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and engage your organization with deliverables that guarantee brand consistency and awareness.

All About the Story

With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Move With Confidence

Our unique ability to test and embed ideas regionally and globally lets you know in advance how consumers will react to your new look and positioning.

Effective Creative

For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.