Brand Refresh
Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.
Your customers’ needs, wants, and expectations are constantly evolving. To stay relevant, brands have to remain fluid and in tune with the people who use them. Our highly collaborative, insights-backed brand refresh process revitalizes brand identity in a way that feels true to where you’ve been, all while staying relevant to today’s consumer. We’ll develop an in-depth understanding of your current brand, your competitor and category perceptions, and associations and usage occasions, specific consumer needs and identify how these differ for key segments. You’ll discover new actionable insights that will culminate in a blueprint to guide future brand strategy decisions. Our brand refresh process will not only reflect your current business, but feel authentic to your core DNA, so your company can continue to thrive.
Our Brand Refresh Case Studies
Learn more about how our brand strategy work has energized global brands, disruptive startups and everything in between.
Brand Refresh for Imax
A brand refresh fit for the silver screen: our insights provided IMAX with an all-access pass to today’s consumer.
Brand Positioning Strategy and Customer Segmentation Strategy for Target
An updated brand positioning strategy and customer segmentation strategy to re-establish Target as the leader of chic, affordable style.
Beyond Authenticity: Building Brands With Character
Explore the consumer-driven shift from authenticity to Character, and the dimensions of Character-ful brands.
Rebranding Successfully: 4 Killer Strategies
Kelton's partner, Killer Infographics, shares 4 strategies to make your next rebrand successful.
Our Brand Refresh Approach
Our proven brand refresh process uncovers your authentic truth and connects you to the needs of today’s consumers.
Collaborative Brand Refresh Experts
Branding is a team sport. Our brand refresh experts engage deeply with you and your stakeholders throughout the process, and offer impactful ways to help you communicate with your organization.
Brand Refresh Backed by Insights
With deep roots in insights, our team crafts intuitive, research-backed strategies that are rooted in your customers' needs, wants, and beliefs.
Deliverables That Drive Change
We bring good ideas to life delivering comprehensive brand refresh blueprints to guide future strategic decisions, brand guides, original photography, video, digital experiences, and creative tools to take your organization from strategy to reality.
Global Brand Refresh Strategy Expertise
We've helped global companies and disruptive startups build authentic and electric brands that connect with customers across more than 45 countries and 6 continents.
Collaborative Brand Refresh Experts
Branding is a team sport. Our brand refresh experts engage deeply with you and your stakeholders throughout the process, and offer impactful ways to help you communicate with your organization.
Brand Refresh Backed by Insights
With deep roots in insights, our team crafts intuitive, research-backed strategies that are rooted in your customers' needs, wants, and beliefs.
Deliverables That Drive Change
We bring good ideas to life delivering comprehensive brand refresh blueprints to guide future strategic decisions, brand guides, original photography, video, digital experiences, and creative tools to take your organization from strategy to reality.
Global Brand Refresh Strategy Expertise
We've helped global companies and disruptive startups build authentic and electric brands that connect with customers across more than 45 countries and 6 continents.