Brand Refresh
Services > Brand Strategy > Brand Refresh

Brand Refresh

Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.

Your customers’ needs, wants, and expectations are constantly evolving. To stay relevant, brands have to remain fluid and in tune with the people who use them. Our highly collaborative, insights-backed brand refresh process revitalizes brand identity in a way that feels true to where you’ve been, all while staying relevant to today’s consumer. We’ll help you define new reasons to believe that reflect your current business and feel authentic to your core DNA, so your company can continue to thrive.

Learn More

Our Brand Refresh Case Studies

Learn more about how our brand strategy work has energized global brands, disruptive startups and everything in between.

Brand Refresh for Imax

Case Studies

Brand Refresh for Imax


A brand refresh fit for the silver screen: our insights provided IMAX with an all-access pass to today’s consumer.

Brand Positioning for Target
Brand Positioning for Target

Case Studies

Brand Positioning for Target


An updated brand positioning to re-establish Target as the leader of chic, affordable style.

Perspectives

How to Build a Brand in 3 Days


Five valuable lessons I learned about building a brand from the ground up in the span of one weekend.

Perspectives

Your Conference Room is Killing Your Creativity. Here's What You Can Do About It.


Why you should solve your business challenges by seeking answers out in the real world – and how to actually make it happen.

Our Brand Refresh Approach

Our proven brand refresh process uncovers your authentic truth and connects you to the needs of today’s consumers.

Highly Collaborative Brand Consultants


Branding is a team sport. We engage deeply with you and your stakeholders throughout the process, and offer impactful ways to help you communicate with your organization.

Brand Refresh Backed by Insights


With deep roots in insights, our team crafts intuitive, research-backed strategies that are rooted in your customers' needs, wants, and beliefs.

Deliverables That Drive Change


We bring good ideas to life with comprehensive brand guides, original photography, video, digital experiences, and creative tools to take your organization from strategy to reality.

Global Brand Strategy Expertise


We've helped global companies build authentic and electric brands that connect with customers across more than 45 countries and 6 continents.

Highly Collaborative Brand Consultants

Branding is a team sport. We engage deeply with you and your stakeholders throughout the process, and offer impactful ways to help you communicate with your organization.

Brand Refresh Backed by Insights

With deep roots in insights, our team crafts intuitive, research-backed strategies that are rooted in your customers' needs, wants, and beliefs.

Deliverables That Drive Change

We bring good ideas to life with comprehensive brand guides, original photography, video, digital experiences, and creative tools to take your organization from strategy to reality.

Global Brand Strategy Expertise

We've helped global companies build authentic and electric brands that connect with customers across more than 45 countries and 6 continents.