Brand Refresh
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Brand Refresh

Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.

Your customers’ needs, wants, and expectations are constantly evolving. To stay relevant, brands have to remain fluid and in tune with the people who use them. Our highly collaborative, insights-backed brand refresh process revitalizes brand identity in a way that feels true to where you’ve been, all while staying relevant to today’s consumer. We’ll develop an in-depth understanding of your current brand, your competitor and category perceptions, and associations and usage occasions, specific consumer needs and identify how these differ for key segments. You’ll discover new actionable insights that will culminate in a blueprint to guide future strategic decisions. Our brand refresh process will not only reflect your current business, but feel authentic to your core DNA, so your company can continue to thrive.

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Our Brand Refresh Case Studies

Learn more about how our brand strategy work has energized global brands, disruptive startups and everything in between.

Brand Refresh for Imax
Case Studies

Brand Refresh for Imax


Brand Positioning Strategy and Customer Segmentation Strategy for Target
Brand Positioning Strategy for Target
Brand Positioning Strategy and Customer Segmentation Strategy for Target
Brand Positioning Strategy for Target
Case Studies

Brand Positioning Strategy and Customer Segmentation Strategy for Target


Learn how to build brand authenticity and character.
Perspectives

Beyond Authenticity: Building Brands With Character


Explore the consumer-driven shift from authenticity to Character, and the dimensions of Character-ful brands.

3 things to consider when telling your brand story
Perspectives

Rebranding Successfully: 4 Killer Strategies


Kelton's partner, Killer Infographics, shares 4 strategies to make your next rebrand successful.

Our Brand Refresh Approach

Our proven brand refresh process uncovers your authentic truth and connects you to the needs of today’s consumers.

Collaborative Brand Refresh Experts


Branding is a team sport. Our brand refresh experts engage deeply with you and your stakeholders throughout the process, and offer impactful ways to help you communicate with your organization.

Brand Refresh Backed by Insights


With deep roots in insights, our team crafts intuitive, research-backed strategies that are rooted in your customers' needs, wants, and beliefs.

Deliverables That Drive Change


We bring good ideas to life delivering comprehensive brand refresh blueprints to guide future strategic decisions, brand guides, original photography, video, digital experiences, and creative tools to take your organization from strategy to reality.

Global Brand Refresh Strategy Expertise


We've helped global companies and disruptive startups build authentic and electric brands that connect with customers across more than 45 countries and 6 continents.

Collaborative Brand Refresh Experts

Branding is a team sport. Our brand refresh experts engage deeply with you and your stakeholders throughout the process, and offer impactful ways to help you communicate with your organization.

Brand Refresh Backed by Insights

With deep roots in insights, our team crafts intuitive, research-backed strategies that are rooted in your customers' needs, wants, and beliefs.

Deliverables That Drive Change

We bring good ideas to life delivering comprehensive brand refresh blueprints to guide future strategic decisions, brand guides, original photography, video, digital experiences, and creative tools to take your organization from strategy to reality.

Global Brand Refresh Strategy Expertise

We've helped global companies and disruptive startups build authentic and electric brands that connect with customers across more than 45 countries and 6 continents.