Conjoint Analysis
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Conjoint Analysis

Determine the optimal mix of product attributes that your customers crave.

Conjoint Analysis lets us gain insight into “real world” decision-making. By carefully creating realistic choice situations, we can better understand the trade-offs consumers are willing to make in a given situation. This type of work helps your brand to hone in on the optimum product and price point to maximize purchase and profitability.

 

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Consumer Research for Sephora

Case Studies

Consumer Research for Sephora


Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

All about the story


As former journalists, we strive for intuitive, research-driven stories that provide context for the data. Our team identifies the most critical findings, and brings each to life with compelling narratives to make sure the insights hit home.

A focus on depth, not breadth


You can probably think of an endless list of questions to ask your customer. We help you prioritize the key factors that will impact cultural attitudes and directly tie to business goals, and dive deep to clarify these factors for your team.

Research Into Action


We design our research so that the results can be seamlessly integrated into day-to-day operations and long-term strategies. Because data is meaningless if you can’t put it to work.

Global Aims


We leverage digital technology and on the ground fieldwork to maintain visibility in every global market. We work closely with local partners across the world to re-direct, probe, and iterate on key findings as they emerge.

All about the story

As former journalists, we strive for intuitive, research-driven stories that provide context for the data. Our team identifies the most critical findings, and brings each to life with compelling narratives to make sure the insights hit home.

A focus on depth, not breadth

You can probably think of an endless list of questions to ask your customer. We help you prioritize the key factors that will impact cultural attitudes and directly tie to business goals, and dive deep to clarify these factors for your team.

Research Into Action

We design our research so that the results can be seamlessly integrated into day-to-day operations and long-term strategies. Because data is meaningless if you can’t put it to work.

Global Aims

We leverage digital technology and on the ground fieldwork to maintain visibility in every global market. We work closely with local partners across the world to re-direct, probe, and iterate on key findings as they emerge.