Crisis Management
Services > Communication Strategy > Crisis Management

Crisis Management

When one negative tweet can go viral in seconds, it’s crucial to have firm crisis management plans in place before the damage is done.

Given that negative feedback or perceptions about your company can spread like wildfire, it’s crucial to have a well-organized plan in place to immediately address any calamities. Our communications experts help you prepare to spring into action, aligning on a Communications strategy that functions both internally and externally.

When a PR crisis does arise, we help your brand leverage the power of quick turn surveys to test which communications strategies will most effectively put out the fire. And we tap into Social Listening techniques to measure the degree and magnitude of sentiment among the public so that you can digest and react to real customer feedback, in real time. You can’t always know when a crisis might arise, but you can be ready– and we’ll help you get there.

Perspectives

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How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Empathy First


When it comes to powerful storylines, empathy is everything. We’re experts at crafting newsworthy stories that evoke emotion and create a bond between brand and customer.

Deep Industry Roots


We’re a team of communications expats, journalists, and former PR gurus. We’ve been in your shoes and know what it takes to get reporters– and the public– talking about your campaign.

Research Rigor


You can’t fake experience. Our seasoned survey designers work on campaigns that span diverse industries, global markets, and audiences, and bring this knowledge to every project.

True Strategic Partners


More than a standalone survey provider, we work with companies and PR agencies to build thought leadership and achieve strategic goals over the course of many campaigns.

Empathy First

When it comes to powerful storylines, empathy is everything. We’re experts at crafting newsworthy stories that evoke emotion and create a bond between brand and customer.

Deep Industry Roots

We’re a team of communications expats, journalists, and former PR gurus. We’ve been in your shoes and know what it takes to get reporters– and the public– talking about your campaign.

Research Rigor

You can’t fake experience. Our seasoned survey designers work on campaigns that span diverse industries, global markets, and audiences, and bring this knowledge to every project.

True Strategic Partners

More than a standalone survey provider, we work with companies and PR agencies to build thought leadership and achieve strategic goals over the course of many campaigns.