Cultural Landscapes + Category Deep Dives
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Cultural Landscapes + Category Deep Dives

Get ahead of your competitors by anticipating trends – instead of reacting to them.

Consumers connect with what brands stand for, not just what they make. The most successful companies transcend product features to carve out a distinct place in their category, and in the hearts of consumers. To do this, brands have to get ahead of the ever-evolving cultural landscape around them and lean into areas where they can lead the way. Cultural Landscape Analyses and Category Deep Dives help you to identify consistent themes and broader contexts that impact your customer and your brand. The results inspire unique brand expressions that resonate and foster loyalty.

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Market Research for Revlon
Market Research for Revlon

Case Studies

Market Research for Revlon


We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

Perspectives

10 Trends: Millennial Retail


Ten key trends influencing the shopping behavior of America's largest generation.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as a Cultural Insights partner:

Brand Relevance


We identify the cultural themes that will resonate now and in the future.

Code Cracking


We dive deep to find meaning in imagery, logos and semiotics to articulate brand identity and expand market possibility.

Focused on What Matters


Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and relevant to your business goals.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients– here, there and everywhere.

Brand Relevance

We identify the cultural themes that will resonate now and in the future.

Code Cracking

We dive deep to find meaning in imagery, logos and semiotics to articulate brand identity and expand market possibility.

Focused on What Matters

Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and relevant to your business goals.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients– here, there and everywhere.