Design Innovation Deep Dives
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Design Innovation Deep Dives

Explore your customer’s world to discover new inspiration and untapped opportunity.

Consumers connect with what brands stand for, not just what they make. Successful brands transcend product features to carve out a distinct place in their category, and in the hearts of consumers. Our trained Design Researchers and Cultural Insights strategists conduct focused explorations of your category and competitors to identify consistent themes and inspire uniquely resonant brand expressions. In these immersive ethnographic sessions, we dive into the customer’s world for observation and in-depth discussion to see how well products in their environment function and where they fall short. By researching through a design lens, we not only uncover the unmet needs, wants and behaviors that create opportunity for innovation, we also extract specific tactical design input to help carry you from idea to execution.

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Healthcare Product Innovation for Pfizer

Case Studies

Healthcare Product Innovation for Pfizer


Healthcare Product Innovation in Action: Our ongoing work with Pfizer helps them stay connected to consumers’ attitudes and behaviors around health.

Perspectives

Design Research: Beyond Buzzwords


Your ultimate guide to Design Research: What it is, how it works, and when to use it.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Empathic By Design


We listen, observe, sympathize and strategize to produce tangible outputs that inspire action.

Get to the “Why Behind the Why”


Our Design Researchers don’t just look for triggers and root problems. We push beyond the “why?” to understand how experiences and environments impact consumers, both consciously and subconsciously.

Rooted in Reality


We’ll never leave you with pie-in-the-sky ideas you can’t actually act on. Our concepts are customer-driven, realistic to execute, and provide a clear path forward.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

Empathic By Design

We listen, observe, sympathize and strategize to produce tangible outputs that inspire action.

Get to the “Why Behind the Why”

Our Design Researchers don’t just look for triggers and root problems. We push beyond the “why?” to understand how experiences and environments impact consumers, both consciously and subconsciously.

Rooted in Reality

We’ll never leave you with pie-in-the-sky ideas you can’t actually act on. Our concepts are customer-driven, realistic to execute, and provide a clear path forward.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.