Digital Customer Profiling
Services > Analytics > Digital Customer Profiling

Digital Customer Profiling

Get a comprehensive picture of how and when your customers are really interacting with your brand.

Digital behaviors, online shopping habits, and web-based content consumption are crucial components of today’s consumer landscape. The more detailed knowledge a company can gather, the more effectively key segments can be targeted. Kelton can provide access to tens of thousands consumers who have agreed to be fully digitally monitored – capturing their every move on computers as well as mobile devices. This treasure trove of behavioral data can be combined with custom surveys, and includes detailed website usage, search behaviors, app usage, online purchases, and video consumption.

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Market Research for Revlon
Market Research for Revlon

Case Studies

Market Research for Revlon


We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Analytics partner:

Focused on What Matters


Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Highly Integrative


Analytics is most powerful when baked into a larger project. Our experts are skilled at incorporating data findings into a wide breadth of uses to craft a holistic strategy that works.

Data Detectives


We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.

Clear Deliverables


We always present findings in a way that’s compelling, memorable, and easy to understand.

Focused on What Matters

Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Highly Integrative

Analytics is most powerful when baked into a larger project. Our experts are skilled at incorporating data findings into a wide breadth of uses to craft a holistic strategy that works.

Data Detectives

We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.

Clear Deliverables

We always present findings in a way that’s compelling, memorable, and easy to understand.