Digital Customer Profiling
Get a comprehensive picture of how and when your customers are really interacting with your brand.
Digital behaviors, online shopping habits, and web-based content consumption are crucial components of today’s consumer landscape. The more detailed knowledge a company can gather, the more effectively key segments can be targeted. Kelton can provide access to tens of thousands consumers who have agreed to be fully digitally monitored – capturing their every move on computers as well as mobile devices. This treasure trove of behavioral data can be combined with custom surveys, and includes detailed website usage, search behaviors, app usage, online purchases, and video consumption.
Case Studies
Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.
Beauty Industry Research and Customer Journey Map for Revlon
We did in-depth beauty industry research to help Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.
How We’re Different
The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Analytics partner:
Focused on What Matters
Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.
Highly Integrative
Analytics is most powerful when baked into a larger project. Our experts are skilled at incorporating data findings into a wide breadth of uses to craft a holistic strategy that works.
Data Detectives
We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.
Clear Deliverables
We always present findings in a way that’s compelling, memorable, and easy to understand.
Focused on What Matters
Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.
Highly Integrative
Analytics is most powerful when baked into a larger project. Our experts are skilled at incorporating data findings into a wide breadth of uses to craft a holistic strategy that works.
Data Detectives
We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.
Clear Deliverables
We always present findings in a way that’s compelling, memorable, and easy to understand.