Geotargeted Mobile Services
Leverage the power of technology to gain insight into your customers’ wants and needs.
With smartphone usage on the rise globally and shoppers spending increasingly more time on mobile, it’s important that our research techniques evolve to meet people where they spend their time. With Geotargeted Mobile Surveys, we’re able to obtain insights from study respondents at exactly right time and place, immediately during or after a purchase. This unique opportunity to ask questions at the exact moment someone is buying gives us more accurate insight into their mindset and need states. Geotargeted Mobile Surveys are also useful for capturing video diaries, in-store images, and other contextual information we can use to better understand what shoppers are experiencing. It’s true what they say – the future really is mobile.
Case Studies
Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.
App Design Research for Visa
When Visa wanted to develop an app to help Millennial and Gen X cardholders manage their finances, we got the ball rolling.
How We’re Different
The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.
All about the story
As former journalists, we strive for intuitive, research-driven stories that provide context for the data. Our team identifies the most critical findings, and brings each to life with compelling narratives to make sure the insights hit home.
A focus on depth, not breadth
You can probably think of an endless list of questions to ask your customer. We help you prioritize the key factors that will impact cultural attitudes and directly tie to business goals, and dive deep to clarify these factors for your team.
Research Into Action
We design our research so that the results can be seamlessly integrated into day-to-day operations and long-term strategies. Because data is meaningless if you can’t put it to work.
Global Aims
We leverage digital technology and on the ground fieldwork to maintain visibility in every global market. We work closely with local partners across the world to re-direct, probe, and iterate on key findings as they emerge.
All about the story
As former journalists, we strive for intuitive, research-driven stories that provide context for the data. Our team identifies the most critical findings, and brings each to life with compelling narratives to make sure the insights hit home.
A focus on depth, not breadth
You can probably think of an endless list of questions to ask your customer. We help you prioritize the key factors that will impact cultural attitudes and directly tie to business goals, and dive deep to clarify these factors for your team.
Research Into Action
We design our research so that the results can be seamlessly integrated into day-to-day operations and long-term strategies. Because data is meaningless if you can’t put it to work.
Global Aims
We leverage digital technology and on the ground fieldwork to maintain visibility in every global market. We work closely with local partners across the world to re-direct, probe, and iterate on key findings as they emerge.