In Depth Interviews
Curious what your stakeholders and customers are really thinking? Our expert interviewers uncover insights that drive authentic connections and future-focused strategy.
Digital interviews allow us to spend one-on-one time with respondents to get a richer understanding of their lives. Our digital platform allows for a number of creative exercises like sorting concepts and white boarding ideas to enhance discussions. While not the same as in-home ethnographic observations, respondents are able to digitally take us on tours of their homes and show us how they use or store products. Our interview techniques allow for deep understandings of why consumers hold the views they do and how these perceptions influence their decision making and needs.
Case Studies
Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.
Whitespace Identification for Taubman | Beverly Center
L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep using whitespace identification to sharply define the new brand experience.
3 Secrets to Great Consumer Interviews (Tips from a Reporter's Notebook )
Kelton Co-Founder and former journalist, Gareth Schweitzer, shares his best tips for taking consumer interviews from good to great.
How We’re Different
The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.
Inspiring Authentic Moments
The creative exercises we direct, the environments we choose, and the technologies we use are all designed to foster candid interactions. But in the end, it’s our researchers’ abilities that makes insights unfold.
All About Context
People are complicated. Cultures are highly variable. Different industries carry different nuances. We leverage all three frames of reference in our qualitative work because often, it’s the context surrounding the answer that delivers the breakthrough.
Equal Parts Creativity and Business Savvy
We’re able to ideate while keeping our feet firmly planted on the ground. Every member of our qualitative team is a hybrid researcher-strategist, trained to ensure that creative sparks always drive business results.
Multi Method Masters
Projects end well because they start well. After discussion with your team and ours, an Engagement Lead is assigned to each case as chief project strategist to ensure qualitative work blends seamlessly with data, brand development, and marketing strategy.
Inspiring Authentic Moments
The creative exercises we direct, the environments we choose, and the technologies we use are all designed to foster candid interactions. But in the end, it’s our researchers’ abilities that makes insights unfold.
All About Context
People are complicated. Cultures are highly variable. Different industries carry different nuances. We leverage all three frames of reference in our qualitative work because often, it’s the context surrounding the answer that delivers the breakthrough.
Equal Parts Creativity and Business Savvy
We’re able to ideate while keeping our feet firmly planted on the ground. Every member of our qualitative team is a hybrid researcher-strategist, trained to ensure that creative sparks always drive business results.
Multi Method Masters
Projects end well because they start well. After discussion with your team and ours, an Engagement Lead is assigned to each case as chief project strategist to ensure qualitative work blends seamlessly with data, brand development, and marketing strategy.