Information Design
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Information Design

Make key findings stick with the power of narrative and compelling visual design that creates common understanding across teams.

Even the most revolutionary findings about your customer will lay dormant if they aren’t communicated in a way that’s concise, actionable, and memorable. Our experience blueprints, customer maps and infographics are intentionally designed to operate as decision-making tools. We use the power of narrative and simple-yet-effective design to distill and highlight key points in a way that sticks with your stakeholders, so they’re more likely to internalize the most critical information. Our information designers know how to bring data to life and highlight opportunities for innovation in a way that gets the point across, meaningfully.

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Our Information Design Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Market Research for Revlon
Market Research for Revlon

Case Studies

Market Research for Revlon


We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

Perspectives

3 Secrets to Great Consumer Interviews (Tips from a Reporter's Notebook )


Kelton Co-Founder and former journalist, Gareth Schweitzer, shares his best tips for taking consumer interviews from good to great.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Empathic By Design


We listen, observe, sympathize and strategize to produce tangible outputs that inspire action.

Get to the “Why Behind the Why”


Our Design Researchers don’t just look for triggers and root problems. We push beyond the “why?” to understand how experiences and environments impact consumers, both consciously and subconsciously.

Rooted in Reality


We’ll never leave you with pie-in-the-sky ideas you can’t actually act on. Our concepts are customer-driven, realistic to execute, and provide a clear path forward.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

Empathic By Design

We listen, observe, sympathize and strategize to produce tangible outputs that inspire action.

Get to the “Why Behind the Why”

Our Design Researchers don’t just look for triggers and root problems. We push beyond the “why?” to understand how experiences and environments impact consumers, both consciously and subconsciously.

Rooted in Reality

We’ll never leave you with pie-in-the-sky ideas you can’t actually act on. Our concepts are customer-driven, realistic to execute, and provide a clear path forward.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.