Jury Insight
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Jury Insight

We apply a unique marketing methodology to craft winning arguments in the courtroom.

Marketers are pretty good at distilling complex ideas into a 30 second ad, or even a single image. We bring those same skills to the courtroom. Knowing jurors have only limited attention spans, our message development and testing methodology puts your best arguments front and center, and develops “the story” of your case – a brief, consistent pitch to jurors that becomes the anchor point of winning arguments.

Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Brand Messaging for UCLA

Case Studies

Brand Messaging for UCLA


We help UCLA with a range of projects that help them better understand their diverse audience across donors, alumni, and prospective students both globally and locally.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as a Jury Insights partner:

Juror Predispositions


We use qualitative and quantitative research strategies to achieve a comprehensive understanding of the predispositions that will impact the way jurors see case facts.

Winning Stories


We can help you craft a concise and consistent storyline that resonates with jurors.

Thematic Hierarchy


We cultivate a blueprint of the ideas that will best resonate with jurors in your pool.

Motivating Messages


Our researchers distill the data we gather into a guide that lists the most compelling arguments you can make, along with precise language that will be compelling, comfortable and meaningful to jurors.

Perceptions of Plaintiffs and Defendants


Our team collects actionable information about how jurors view each of the parties, highlighting important perceptions such as likability and general blame.

Reactions to Witnesses


We provide specific feedback on the strengths and weaknesses of key witnesses, including experts. Damages. We tap into the data to develop a quantifiable assessment of likely damage and what could push numbers vastly higher or lower.

Juror Predispositions

We use qualitative and quantitative research strategies to achieve a comprehensive understanding of the predispositions that will impact the way jurors see case facts.

Winning Stories

We can help you craft a concise and consistent storyline that resonates with jurors.

Thematic Hierarchy

We cultivate a blueprint of the ideas that will best resonate with jurors in your pool.

Motivating Messages

Our researchers distill the data we gather into a guide that lists the most compelling arguments you can make, along with precise language that will be compelling, comfortable and meaningful to jurors.

Perceptions of Plaintiffs and Defendants

Our team collects actionable information about how jurors view each of the parties, highlighting important perceptions such as likability and general blame.

Reactions to Witnesses

We provide specific feedback on the strengths and weaknesses of key witnesses, including experts. Damages. We tap into the data to develop a quantifiable assessment of likely damage and what could push numbers vastly higher or lower.