Online Smart Communities
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Online Smart Communities

Gather valuable insights from customers across all walks of life with our qualitative SmartCommunity platform.

Our SmartCommunity platform is a proven, truly qualitative environment that generates rich, surprising, and strategically powerful insights. Unlike most online platforms, our digital environment is truly interactive; respondents interact with each other in addition to the moderator, in an environment designed to encourage rich discussion. SmartCommunities run over multiple days with the same group of people, allowing our moderators to collect evolving viewpoints from participants over time as they experience your product or service.

To best meet your objectives, we customize SmartCommunity initiatives with a multifaceted approach that might include community discussions, one-on-one probes and creative projects. Whatever the exercise, by engaging in conversations with our digital communities we can find out what really motivates your customers.

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Global Expansion for Dollar Shave Club

Case Studies

Global Expansion for Dollar Shave Club


We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Perspectives

Gen Z Marketing: the Art of Social Self Expression


Discover Gen Z social media tips & strategies your brand can leverage to reach this generation.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as SmartCommunity Experts:

Careful Monitoring


We handpick SmartCommunity participants to ensure engaged and expressive discussions, and staff each community with a full-time moderator who is both a researcher and strategist.

An Interactive Platform


Unlike many online platforms, our SmartCommunities are fully interactive: the moderator interacts with participants, and respondents can also interact with each other.

Collateral Booklet


We can provide an online transcript of all digital diaries, exercises and group discussions that take place during the SmartCommunity.

Multi Method Masters


Projects end well because they start well. After discussion with your team and ours, an Engagement Lead is assigned to each case as chief project strategist to ensure qualitative work blends seamlessly with data, brand development, and marketing strategy.

Careful Monitoring

We handpick SmartCommunity participants to ensure engaged and expressive discussions, and staff each community with a full-time moderator who is both a researcher and strategist.

An Interactive Platform

Unlike many online platforms, our SmartCommunities are fully interactive: the moderator interacts with participants, and respondents can also interact with each other.

Collateral Booklet

We can provide an online transcript of all digital diaries, exercises and group discussions that take place during the SmartCommunity.

Multi Method Masters

Projects end well because they start well. After discussion with your team and ours, an Engagement Lead is assigned to each case as chief project strategist to ensure qualitative work blends seamlessly with data, brand development, and marketing strategy.