Innovation Pipeline Development
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Innovation Pipeline Development

Create a stage-gated model that helps your organization plan for the future.

We work with companies to create an insights-backed foundational system to streamline the pipeline development process, so no great idea gets left behind. Our approach uses a mix of Qualitative, Quantitative, and Cultural Insights work to uncover innovative platform and concept ideas for your brand, while establishing a broader go to market action plan with defined phases, data and business case support, and brand guardrails that can be applied across your pipeline. To build organizational momentum, we work with your team to socialize the process with key stakeholders so that it gains a foothold within your organization.

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Innovation Pipeline Development Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Healthcare Product Innovation for Pfizer

Case Studies

Healthcare Product Innovation for Pfizer


Healthcare Product Innovation in Action: Our ongoing work with Pfizer helps them stay connected to consumers’ attitudes and behaviors around health.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Innovation partner:

Grounded In Your Customer


We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs, Better Outputs


What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we can elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Stewards of Change


Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

Grounded In Your Customer

We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs, Better Outputs

What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we can elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Stewards of Change

Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.