Social Listening
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Social Listening

Stay ahead by monitoring the unstructured conversation going on around your brand.

Commentary on social media platforms and online forums impact virtually every company– either for better, or for worse. Kelton uses social listening methods to scrape the web for brand mentions, measuring and tracking sentiment over time to make sure perception matches reality. Then, we synthesize the information to understand the tone, tenor and broad themes that drive perception of your company or campaign. By uncovering, organizing, and making sense of the conversations happening around your brand, you can proactively address any shifts in sentiment instead of reacting to them.

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Market Research for Revlon
Market Research for Revlon

Case Studies

Market Research for Revlon


We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

Perspectives

Why You Need to Add Social Listening Research to Your Insights Portfolio


It’s 2018 and the rules have changed. For brands, Social Listening is no longer a nice to have, it’s the imperative.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Analytics partner:

Focused on What Matters


Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Highly Integrative


Analytics is most powerful when baked into a larger project. Our experts are skilled at incorporating data findings into a wide breadth of uses to craft a holistic strategy that works.

Data Detectives


We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.

Clear Deliverables


We always present findings in a way that’s compelling, memorable, and easy to understand.

Focused on What Matters

Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Highly Integrative

Analytics is most powerful when baked into a larger project. Our experts are skilled at incorporating data findings into a wide breadth of uses to craft a holistic strategy that works.

Data Detectives

We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.

Clear Deliverables

We always present findings in a way that’s compelling, memorable, and easy to understand.