Transactional Shopper Analysis
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Transactional Shopper Analysis

Understand the “why” behind your shoppers’ behaviors.

Behavioral data has so much power. At Kelton, we can use your transactional shopper data as a basis for our analyses. By marrying your transactional data with attitudinal custom data, we’re able to decode why your shoppers are making the decisions they are. The result is a clear understanding of why you’re seeing particular behavioral trends in your transactional data set.

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Market Research for Revlon
Market Research for Revlon

Case Studies

Market Research for Revlon


We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Analytics partner:

Focused on What Matters


Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Highly Integrative


Analytics is most powerful when baked into a larger project. Our experts are skilled at incorporating data findings into a wide breadth of uses to craft a holistic strategy that works.

Data Detectives


We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.

Clear Deliverables


We always present findings in a way that’s compelling, memorable, and easy to understand.

Focused on What Matters

Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Highly Integrative

Analytics is most powerful when baked into a larger project. Our experts are skilled at incorporating data findings into a wide breadth of uses to craft a holistic strategy that works.

Data Detectives

We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.

Clear Deliverables

We always present findings in a way that’s compelling, memorable, and easy to understand.