TrendScans
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TrendScans

Identify the critical cultural shifts and lasting trends that will impact your brand tomorrow.

Your customers don’t exists in a void – and understanding the many factors that can influence their thinking is vital. Trendscans help you to capitalize on emerging trends, create communication strategies that resonate and identify any threats precipitated by cultural shifts. Our team scans an array of market forces and cultural trends that influence perspectives and decision making. We study social connectivity and shifts in economic, political and entertainment spheres, then synthesize these wider cultural movements to understand how they will affect your category.

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Whitespace Identification for Taubman | Beverly Center

Case Studies

Whitespace Identification for Taubman | Beverly Center


L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep with a sharply defined brand experience.

Perspectives

Gen Z Marketing: the Art of Social Self Expression


Discover Gen Z social media tips & strategies your brand can leverage to reach this generation.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as a Cultural Insights partner:

Brand Relevance


We identify the cultural themes that will resonate now and in the future.

Code Cracking


We dive deep to find meaning in imagery, logos and semiotics to articulate brand identity and expand market possibility.

Focused on What Matters


Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and relevant to your business goals.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients– here, there and everywhere.

Brand Relevance

We identify the cultural themes that will resonate now and in the future.

Code Cracking

We dive deep to find meaning in imagery, logos and semiotics to articulate brand identity and expand market possibility.

Focused on What Matters

Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and relevant to your business goals.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients– here, there and everywhere.