UX Strategy
Services > Innovation Consulting > UX Strategy

UX Strategy

Develop a best-in-class UX system for seamless customer interaction across your brand’s touchpoints.

Customer expectations around user experience have never been higher. From digital to in-store, there have never been more touchpoints for shoppers to interact with your brand. We believe the best UX begins with in-depth research on your customer to truly understand their needs and experiences – and what best-in-class looks like for your customer. Are shoppers using your app as intended? Do they frequently interact with your brand digitally while in-store? Where and when are they most likely to purchase, and how can you make the process easier? Every output from our insights work – every research report, every concept idea, every experience map – is a tool designed improve interactions with your brand. 

Learn More

Our UX Strategy Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

UX Design for Hospira

Case Studies

UX Design for Hospira


We helped Hospira put patient health first with intuitive, optimized UX design for a lifesaving digital platform.

Perspectives

Experience Design in Action: Super Bowl LII


Having worked on experience design projects across industries, we recognize the scale of effort and planning that goes into a high profile event like the Super Bowl. Here's some of the most interesting aspects of Super Bowl LII that contributed to a spectacular fan experience.

Perspectives

10 Trends: How To Communicate with the Digital Generation


Learn how to develop meaningful connections with Digital Natives.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes – data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Innovation partner:

Grounded In Your Customer


We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs, Better Outputs


What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we can elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Stewards of Change


Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

Grounded In Your Customer

We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs, Better Outputs

What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we can elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Stewards of Change

Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.