UX Testing & Rapid Prototyping
Services > Experience Innovation 2 > UX Testing & Rapid Prototyping

UX Testing & Rapid Prototyping

Improve and optimize the touchpoints driving your experience. We build interactive prototypes — from physical hardware to digital wireframes — to discover how users think and, more importantly, what they actually do.

Customer expectations around user experience have never been higher. From digital and in-store to robotics and adaptive AI, the way users can interact with your brand are multiplying exponentially. The best UX begins with in-depth research on your customer to truly understand their needs and observe their experiences first-hand. Are shoppers using your app as intended? Do they frequently interact with your brand digitally while in-store? What should first time use feel like vs. hundredth time use? Where and when are users most likely to purchase, and what keeps them engaged for the long-haul?

Learn More

Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

UX Design for Hospira
Hospira Market Research Case Study
Case Studies

UX Design for Hospira


How We’re Different

We aren't ones to brag, but here are a few reasons clients enjoy working with us on Experience Innovation projects:

Innovation Framework Backed by Insights


We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Organizational Innovation Stewards


Organizational Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Better Inputs Yield Better Outputs


What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Global Market Research Capabilities


Across 45 countries and 6 continents, we collect insights, ideas and innovative services that inspire us and our clients - here, there and everywhere.

Innovation Framework Backed by Insights

We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Organizational Innovation Stewards

Organizational Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Better Inputs Yield Better Outputs

What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Global Market Research Capabilities

Across 45 countries and 6 continents, we collect insights, ideas and innovative services that inspire us and our clients - here, there and everywhere.