Whitespace Identification
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Whitespace Identification

It all begins with understanding consumer needs.

Creating a new product or service is a big investment. Understanding the size of different needs your brand could meet is the first step in quantifying opportunity. At Kelton, we use a custom mix of qualitative and quantitative tools to help you explore shoppers’ need states and identify the most fertile opportunity areas that align with your core positioning. From there, platform and concept development are targeted towards clear, identifiable consumer needs.   

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Whitespace Identification Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Communication Strategy for Bloomberg

Case Studies

Communication Strategy for Bloomberg


When Bloomberg and New America partnered for their groundbreaking Future of Work study, they turned to Kelton to tell the story of the American worker.

Perspectives

For Driverless Cars, Failing to Understand the User Can Tank Innovation


Doing consumer research on driverless cars may be the key to large-scale adoption of a high-tech, future-forward product.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just numbers crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Innovation partner:

Grounded In Your Customer


We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs, Better Outputs


What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we can elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Stewards of Change


Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

Grounded In Your Customer

We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs, Better Outputs

What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we can elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Stewards of Change

Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.