As Associate Director, Quantitative Research, Allison leads on all phases of the project lifecycle, from survey development to fieldwork monitoring to report creation. Her natural curiosity in the human experience and the evolving role that brands play in consumers’ lives fuels her passion for finding insights that help drive client business forward.
Allison studied Advertising and Public Relations at the University of Illinois at Urbana-Champaign, where she delved in both the creative and client side of advertising. Prior to joining Kelton, she gained four years of experience in custom research at Hall & Partners with Omnicom. There, she worked across a variety of industries and across the planning cycle in quantitative/qualitative mixed methods – with a particular focus on travel, retail, and global research. More recently, she also started digging into cultural insights for clients, allowing her to consult on broad societal and generational trends.
Allison is a lover of good aesthetics and design. Outside of work, you can find her constantly updating her apartment, thrifting unique finds around Chicago, or checking out new restaurants with friends. At home, she’s likely tending to too many plants, keeping up with the latest skincare trends, and is always up for a true crime documentary or bad reality TV show. Just don’t start with her on conspiracy theories – you’ll end up down a rabbit hole.