As Vice President of Insights & Strategy, Allison partners with clients to put insight into action and drive brand strategy forward. Allison has over a decade of experience in the custom research world. She has vast experience working across innovative methodologies to bring clients a comprehensive look at their brand and category, specializing in complex mixed-method work incorporating a fusion of cultural insights, social media analysis, qualitative and quantitative tools. She leads some of Kelton’s largest global accounts across a wide variety of industries with a special focus on retail/e-commerce, alcohol and spirits, travel, and food and beverage.
Prior to joining Kelton, Allison spent 9 years at Hall and Partners/Omnicom, and she has a degree in Advertising with a Minor in Business from the University of Illinois, Urbana/Champaign.
Outside of work, she is an avid traveler always planning to cross another place off her must-see list. When at home, this Chicago native can be found seeking out the latest restaurants and events the city has to offer and volunteering with the Chicago Literacy Center running creative writing workshops for Chicago Public School field trips.
Brand Tracking RFP Tips: Frame Your Ask, Find the Best Partner, and Get Results
Writing an RFP can be daunting, but with these tips from Kelton experts you’ll be sure to end up with an effective brand health tracker.