Senior Director, Insights & Strategy
As Senior Director of Insights & Strategy, Allison partners with clients to put insight into action and drive brand strategy forward. Allison has over 9 years experience in the custom research world. She has vast experience working across innovative methodologies to bring clients a comprehensive look at their brand and category, specializing in segmentation, positioning, creative development, brand and communications tracking, and integrated qual, quant, mobile, and social media analysis. She’s led accounts across a wide variety of industries with a special focus on retail/e-commerce, alcohol and spirits, travel, and food and beverage.
Prior to joining Kelton, Allison spent 9 years at Hall and Partners,/Omnicom, and she has a degree in Advertising with a Minor in Business from the University of Illinois, Urbana/Champaign.
Outside of work, she is an avid traveler always planning to cross another place off her must-see list. When at home, this Chicago native can be found seeking out the latest restaurants and events the city has to offer.