Vice President, Insights & Strategy, New York
Amanda has had a lifelong interest in exploring what motivates the actions, attitudes and beliefs of people – giving equal interest to the mundane as to the extremes of human behavior. With a Bachelor’s degree in Psychology and a Master’s in Industrial and Organizational Psychology, her drive to understand what makes people tick has been always been at her core. As Vice President of Insights & Strategy, Amanda works closely with client partners to uncover these motivations and turn insights into actions that have a meaningful impact on brands and business.
Drawing from a range of professional experience including academic research, product design and advertising, Amanda approaches business solutions from a variety of perspectives. She’s served as a strategic partner to clients across the health and wellness, pharmaceutical, financial services, and retail categories. She is particularly drawn to “odd bedfellow” projects – leveraging innovative approaches to tackle familiar business challenges, finding the common ground between seemingly disparate categories.
On weekends Amanda can be found on wandering food adventures, running loops around Central Park, or deeply immersed in a Netflix marathon. She’s always looking for a receptive, (and patient) audience to discuss training tips, or whatever’s streaming!
Experience Design in Action: Super Bowl LII
Having worked on experience design projects across industries, we recognize the scale of effort and planning that goes into a high profile event like the Super Bowl. Here's some of the most interesting aspects of Super Bowl LII that contributed to a spectacular fan experience.
Body By Science: The Future of Personalized Fitness
Kelton's Amanda Snyder investigates how technology will play a critical role in the rapidly-expanding world of athletics.
Marketing “Health” In the Age of Additive
As the pursuit of “healthy” moves away from fixing what’s wrong and toward optimizing health and wellbeing as a lifestyle, brands need to reposition and speak to these changing perceptions.