Carolyn Lau
Who We Are

Carolyn Lau

Associate Director, Insights & Strategy, Chicago

As Manager, Insights & Strategy, Carolyn supports project development and execution, including questionnaire development, fielding and analysis, for a variety of clients. She combines creative thinking with her analytical mindset to understand how consumers and brands can create meaningful connections with each other.

Originally from the San Francisco Bay Area, Carolyn headed to the Midwest to get her Marketing degree from Washington University in St. Louis. Prior to Kelton, Carolyn worked for Neiman Marcus and RXBAR, in roles focused on developing merchandising and innovation strategies through in-depth analysis of point-of-sale, 3rd party and syndicated data. She is excited to use her passion for data in a consulting capacity to further influence how brands can disrupt the norm.

In her free time, Carolyn can be found deepening her love of pasta at the many restaurants of Chicago or cooking up her own recipes. She loves diving into new art projects, from pottery to painting, and is often dreaming of her next hiking adventure.