Connor Van Dyke
Who We Are

Connor Van Dyke

Manager, Quantitative Research

As a Manager, Connor supports the quantitative team throughout all phases of the research process.  He specifically enjoys using market segmentation to inform the creation of an overall marketing strategy.

Connor recently graduated from UNC-Chapel Hill with a major in Business Administration, and concentrations in Entrepreneurship and Consulting.  After graduating, Connor moved to London and worked as a brand strategy intern at Interbrand.  While there, he worked with various international brands and fostered his passion for branding.  After returning home, this passion along with his enthusiasm for analytics quickly led him to Kelton.

Outside of work, Connor spends his evenings following the NBA.  He also enjoys watching Seinfeld reruns, as well as brewing (and drinking) craft beer.

Perspectives from Connor

The Great Pizza Injustice: Measuring What’s Meaningful

The way we measure pizza is all wrong.