Associate Director, Insights & Strategy, New York
As Associate Director, Insights & Strategy, Hannah draws from her perceptive, curious nature to translate complex research findings into clear, tangible client solutions. Trained as a sociologist yet surrounded by a family of designers, she approaches problem solving with a unique balance of critical right-brain analysis and lofty left-brain creativity. Her ability to blend the two together make her a great strategic partner to clients across verticals, including tech, food and beverage, CPG and pharma.
Prior to joining Kelton, Hannah worked as a member of both the Strategy Team at Siegel+Gale and the designmatters team at Art Center College of Design where she learned about the powerful combination of design, strategy and research. Her skillset has also taken her outside of the country where in Valparaíso, Chile, she conducted independent qualitative research that identified the barriers to the country’s low female employment rate. Hannah received a dual Bachelor’s degree in Sociology and Government from Claremont McKenna College.
When not in the office, you can find her diligently mining social media and the Internet for great food – and subsequently planning her weekends and future vacations around her discoveries. Having recently moved from LA to NYC, she’s embracing all that the city has to offer: walkable neighborhoods, public transportation, endless cultural events, and of course, great restaurants.
What Brands Can Learn From The College Protests
Representations of diversity can only go so far in creating authentic inclusion. As distant as the college campus protests may seem from the corporate world, they are a reminder to brands that your base will always hold you accountable to your messaging.
Doing good vs. “Doing good” – It doesn’t matter
Generation Y is all about purpose-driven purchases. That’s old news. The rise of organic products, craft beer, and hybrid cars speak for themselves. In short, you could say that Generation Y believes that they are doing good – that their purchases reflect their values, their views, and what they seek to change in the world. Somehow, by purchasing fair-trade coffee beans and driving a Prius, the world will be, even if only slightly, a better place. We can go on and on about just how “good” a company is, but when it comes down to it: very few of us actually care.