Jen O'Brien
Who We Are

Jen O'Brien

Vice President, Insights & Strategy, New York

As Vice President, Insights & Strategy, Jen has significant experience managing a variety of quantitative projects including segmentation studies, brand tracking and message testing. Jen leads broad, complex quantitative studies for global organizations such as Target, Best Buy, Pfizer and Coca-Cola and is involved in many of Kelton’s mixed methodology projects.

Jen’s classic, methodical research process stems from her days at the renowned RAND Corporation, where she worked as a survey coordinator on both large scale, longitudinal studies as well as shorter, fast-paced projects to inform policy for clients such as the Department of Defense and the National Institute of Health.  Jen received a Bachelor’s degree in Psychology from the University of Richmond and a Master’s degree in Psychology from the University of Virginia.

An avid runner, she is always contemplating which marathon to run next.  Jen has also recently become a coffee aficionado since she commutes to Kelton’s New York office from Philadelphia several days a week and needs help to cope with the early morning train rides.

Perspectives from Jen
Perspectives

Customer Segmentation: Validation vs. Foundational


Customer personas are critical for any company, but sometimes you need more quantitative rigor than personas can provide. Here’s how you can use a streamlined customer segmentation approach to validate personas and fill in knowledge gaps.

Perspectives

Get Your Quant Research In Shape


Get into the mindset of a fitness expert and use these 5 tips as a springboard to create strong and healthy projects this season.

Perspectives

Has Your Brand Made Its New Year's Resolution Yet?


How to set the most meaningful goals for your brand in 2016.