As Associate Director, Quantitative Research, Lauren contributes to the quantitative team through all phases of project work, from questionnaire development to report creation and analysis. Her passion for people and their behavior, as well as a desire to solve business problems drives her work.
Prior to Kelton, Lauren worked in the healthcare field as a medical sales representative at Abbott. During her 2 years at Abbott, she cultivated her curiosity for human behavior and the driving force behind their actions. This drive to learn brought Lauren to the market research world 2 years ago when she started working at Hall & Partners/Omnicom. While at Hall & Partners, she developed invaluable experience with innovative methodologies, brand and communications tracking, and integrated qual/quant studies. She also worked closely with clients to ensure that deliverables were valuable and insightful. She is excited to continue growing as an analyst and consultant at Kelton.
Lauren has lived in Chicago most of her life, and graduated from the University of Iowa with a B.A. in Marketing and Management, with a minor in Psychology. Outside of work, she enjoys running along Lake Michigan, cozying up with coffee and a book, and trying new restaurants with friends.