Martin Eichholz, PhD
Who We Are

Martin Eichholz, PhD

Chief Insights Officer, Los Angeles

As Chief Insights Officer, Martin is responsible for ensuring that Kelton continues to be best-in-class across all the methodologies in our toolbox. He brings 20 years of insights experience to this role, combined with a rigorous approach to research innovation and a never-ending supply of curiosity. Martin never accepts the status quo and guides Kelton’s brain trust of insights experts to new approaches based on technology, creativity, and the ever-evolving business needs of our clients. He specializes in developing multi-disciplinary research solutions that seamlessly lead to activation and strategy building.

Prior to Kelton, Martin served as Vice President of Research at Frank Magid & Associates. As a Fulbright scholar, he earned a Doctorate in Mass Communication from Syracuse University after receiving master’s degrees in Public Relations from Syracuse University and in Media Studies from the University of Mainz in Germany. Martin has been published in journals such as the Journal of Advertising Research and most recently (May 2018) in Journalism Studies. He maintains close ties to the academic world through frequent guest lectures across the country and mentoring students as a member of the Professional Advisory Council for the Master of Science in Applied Psychology program at USC.

When not spending time with his wife and three kids, native German speaker Martin is a talented pianist, enthusiastic hiker, resolute AYSO referee, late-night video gamer, and avid runner who has completed the New York City marathon three times. He is known as a tough competitor in Kelton’s Office Olympics but is sadly still waiting for a big win.

Perspectives from Martin
Perspectives

On-Demand Webinar: COVID-19 Consumer Pulse Wave #5/6


Watch our on-demand webinar for key results from the latest wave of Kelton's COVID-19 tracking survey, with a focus on brand tonality in times of crisis and the new in-store shopping experience.

Perspectives

On-Demand Webinar: COVID-19 Consumer Pulse #4


Watch our on-demand webinar for key results from the latest wave of Kelton's COVID-19 tracking survey.

Perspectives

On-Demand Webinar: COVID-19 Consumer Pulse #2


Check out our on-demand webinar for key results from the second wave of Kelton's COVID-19 tracking survey.