Martin Eichholz, Ph.D

Partner, Insights & Strategy

Martin is an expert in branding and positioning, new product development/innovation, audience segmentation, and discrete choice/pricing studies. A great storyteller and strategic thinker, Martin is devoted to providing superior customer service, applying innovative methodologies, and mentoring Kelton’s growing team of quantitative researchers. Martin has worked with countless brands across various industries and is proud to have significantly grown many of Kelton’s key accounts.

Prior to Kelton, Martin served as Vice President of Research at Frank Magid & Associates. He earned his Bachelor’s degree in Media Studies at the University of Mainz in Germany, and later received Master’s degrees in Public Relations from Syracuse University and in Mass Communication/Media Studies from the University of Mainz in Germany. He also earned a Doctorate in Mass Communication from Syracuse University.

Martin has been published in journals such as the Journal of Advertising Research and quoted in publications such as Newsweek. During his academic career, Martin was a Fulbright scholar and earned a number of awards, including inaugural PR NEWS award, an invitation to the National Doctoral Honors Seminar, and a scholarship from the Konrad-Adenauer-Foundation in Germany. Today, he still enjoys giving frequent guest lectures at USC.

When not spending time with his wife and three kids, Martin is a talented jazz/pop pianist, enthusiastic hiker, late-night video gamer, and avid runner who has completed the New York City marathon three times, and then after a long break the LA Marathon in 2014 – though he swears to never run with such little preparation again.

Recent Perspective Posts by Martin Eichholz, Ph.D