Peter Herbst
Who We Are

Peter Herbst

Manager, Insights & Strategy, New York

As Manager, Insights & Strategy, Peter sits at the intersection of big data analysis and storytelling. He fuels his passion for understanding human behavior by supporting all phases of the quantitative research process: from questionnaire development to report creation. Peter is most fulfilled, however, when he sees his work being used to drive positive business results for clients.

Prior to Kelton, Peter worked at the Kraft Heinz Company in Chicago, where he supported brands in both the frozen meals and snack nuts categories as a marketing analyst. There, Peter developed a strong foundation in project management, cross-functional teamwork, and quantitative data analysis. However, he always found himself most engrossed in insights-related projects and data. Finally, he decided to explore this curiosity in market research by moving back to his native East Coast and starting at Kelton. Peter graduated summa cum laude from the University of Pennsylvania with a B.A. in Political Science and a minor in French and Francophone Studies.

Peter is a Jersey Shore native with an ever-growing list of interests and curiosities. Currently, he is hellbent on reading through the high school English class syllabus he “didn’t have time for” when he was 17, practicing French with any unsuspecting NYC tourist, and being a proud plant parent.