Shane is a behavioral scientist with more than 20 years of research and strategy experience including market and customer experience research as well as product, marketing, and communications strategy. He’s worked on both client and agency sides and has helped consumer and B2B brands, nonprofits, and government agencies make better strategic decisions rooted in research and behavioral science. Shane considers himself a quant-leaning mixed methods researcher and has expertise in survey and experimental approaches, plus qualitative experience including interviews, focus groups, and cognitive testing.
Prior to joining Kelton, Shane led a team of researchers conducting both qual and quant projects at Fors Marsh Group. His early career was spent in product management and marketing, and he has launched several small businesses and a nonprofit organization. Shane earned a PhD and MA from the Annenberg School for Communication at the University of Pennsylvania, an MBA from Georgia Tech with a concentration in marketing, and a BA in communication from Oglethorpe University.
Outside of work, Shane enjoys tending to an indoor urban jungle in his Brooklyn apartment, indulging in his guilty pleasure of true crime shows and podcasts, going to museums and the theatre, and traveling whenever possible. He’s lived in Austin, Atlanta, DC, LA, and Philadelphia, among others, but is a die-hard New Yorker now.