As an Associate Director, Research & Strategy, Zoë gets to put her innate love for people-watching and storytelling to work every day. In her role, she both moderates qualitative research and leads qualitative teams through mixed- and multi-methodology projects to deliver insights-driven strategy to Kelton clients.
Zoë brings her global perspective to her work at Kelton, circling the globe to answer questions for a growing list of clients and leading Kelton’s internal training resources for conducting global research. Before joining Kelton, Zoë explored culture and human behavior through a variety of lenses: Research and Development for J&J, marketing for the Natural History Museum of Los Angeles, communications for a human rights NGO in Budapest, and a year of teaching high school English in Shanghai. Zoë graduated with honors in Anthropology from Princeton University.
A Santa Monica native, Zoë made the move to Kelton’s NYC office after two years in LA — and hasn’t had any trouble hitting her daily step goal ever since. Outside of work, she enjoys volunteering at the Met and eating her way through her new neighborhood.