Zoë Billington
Who We Are

Zoë Billington

Associate Director, Qualitative Research, New York

As an Associate Director, Research & Strategy, Zoë gets to put her innate love for people-watching and storytelling to work every day. In her role, she both moderates qualitative research and leads qualitative teams through mixed- and multi-methodology projects to deliver insights-driven strategy to Kelton clients.

Zoë brings her global perspective to her work at Kelton, circling the globe to answer questions for a growing list of clients and leading Kelton’s internal training resources for conducting global research. Before joining Kelton, Zoë explored culture and human behavior through a variety of lenses: Research and Development for J&J, marketing for the Natural History Museum of Los Angeles, communications for a human rights NGO in Budapest, and a year of teaching high school English in Shanghai. Zoë graduated with honors in Anthropology from Princeton University.

A Santa Monica native, Zoë made the move to Kelton’s NYC office after two years in LA — and hasn’t had any trouble hitting her daily step goal ever since. Outside of work, she enjoys volunteering at the Met and eating her way through her new neighborhood.

Perspectives from Zoë

5 Ways to Deliver Global Research Like a Journalist

In part 1 of this series on conducting global research with impact, we covered the importance of designing global research like a social scientist. Now, let’s look at 5 ways you can deliver that research like a journalist.


How to Conduct Global Consumer Research with Impact, Part 1: Design Like a Social Scientist

Check out the first installment of our two-part series on global research for the best tips and strategies to successfully execute an international project — live or remote.


Communications Strategy: 5 Best Practices for Writing White Papers

How to turn your market research into a white paper your customers and employees can’t stop talking about.