Manager, Qualitative Research
As a Qualitative Research Senior Analyst, Zoë gets to put her innate love for people-watching and storytelling to work every day. She supports the qualitative team through all phases of research, combining her background in social science with her passion for understanding consumer motivation to deliver insights-driven strategy to Kelton clients.
Zoë graduated with honors in Anthropology from Princeton University. During school, she explored culture and human behavior through a range of internships, from Research and Development of bandages at Johnson & Johnson, to marketing for the Natural History Museum of LA, to legal communications at a Roma rights NGO in Budapest. After graduating, she spent a year teaching high school English and eating soup dumplings in Shanghai.
Despite being a Santa Monica native, Zoë is always up for road tripping east of the 405 and has driven cross-country three times. She is currently learning to play guitar as an adult and enjoys trying out the new trends in group fitness that pop up on ClassPass.