As an Associate Director, Research & Strategy, Zoë gets to put her innate love for people-watching and storytelling to work every day. In her role, she both moderates qualitative research and leads qualitative teams through mixed- and multi-methodology projects to deliver insights-driven strategy to Kelton clients.
Zoë brings her global perspective to her work at Kelton, circling the globe to answer questions for a growing list of clients and leading Kelton’s internal training resources for conducting global research. Before joining Kelton, Zoë explored culture and human behavior through a variety of lenses: Research and Development for J&J, marketing for the Natural History Museum of Los Angeles, communications for a human rights NGO in Budapest, and a year of teaching high school English in Shanghai. Zoë graduated with honors in Anthropology from Princeton University.
A Santa Monica native, Zoë made the move to Kelton’s NYC office after two years in LA — and hasn’t had any trouble hitting her daily step goal ever since. Outside of work, she enjoys volunteering at the Met and eating her way through her new neighborhood.
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In part 1 of this series on conducting global research with impact, we covered the importance of designing global research like a social scientist. Now, let’s look at 5 ways you can deliver that research like a journalist.
How to Conduct Global Consumer Research with Impact, Part 1: Design Like a Social Scientist
Check out the first installment of our two-part series on global research for the best tips and strategies to successfully execute an international project — live or remote.
Communications Strategy: 5 Best Practices for Writing White Papers
How to turn your market research into a white paper your customers and employees can’t stop talking about.