310 Perspective Type: Blog Post

How Qualitative Research Can Improve Your Customer Experience

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Segmentation Marketing: Facing Reality When It Comes To Typing Segments

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Customer Segmentation: Validation vs. Foundational

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Demographics: The Key To Effective Market Research

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Nine Traits of Winning Global Segmentations

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6 Common Hurdles Businesses Face When Implementing a Customer Segmentation Strategy

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Finished Your Global Segmentation? Watch Out for These Red Flags

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How to Design a Marketing Localization Strategy for a Post-COVID Era

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Experience Innovation: Building a Consumer-Centric Ecosystem

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How to Be a Gen Z Brand

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How to Unlock Direct-to-Consumer Growth for Your Business

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Updating Your Brand Positioning Strategy: 4 Examples of Success

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Reimagining Digital Experiences: 4 Lessons from Brands That Got It Right

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The Best Direct-to-Consumer Ad Campaigns of 2020

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2021 Segmentation Strategy: Is it Time for a Refresh?

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The Top 2021 Consumer Trends You Need to Know

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Top 5 Customer Experience Strategies for 2021 Planning

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Top 5 Marketing Strategies for 2021 Planning

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Top 5 Insights Strategies for 2021 Planning

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3 Essential Elements to Brand Tracking in 2021 and Beyond

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5 Ways to Deliver Global Research Like a Journalist

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Design Research: The Perfect Tool for Our Paradigm Shift

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How Scenario Development Sprints Can Help Your Brand Plan for a Better Future

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Watch the Hot Seat #1: The New Clean

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How to Conduct Global Consumer Research with Impact, Part 1: Design Like a Social Scientist

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Mapping the Customer Experience, Segment By Segment

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The Essential Brand Strategy Framework: An Update

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A “Material” Announcement from Our CEO

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On-Demand Webinar: COVID-19 Consumer Pulse Wave #5/6

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Design Sprints: The Experience Innovation Process that Powers Doing

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On-Demand Webinar: COVID-19 Consumer Pulse #4

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On-Demand Webinar: COVID-19 Consumer Pulse #2

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The Remote Focus Group: Tips for Observing (and Moderating) Digital Insights Sessions

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Running Collaborative Meetings and Workshops from Home

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On-Demand Webinar: COVID-19 Consumer Pulse

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A Step-By-Step Guide to Qualitative Research During a Pandemic

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Making the Most of Social Distancing: Recommendations from the Kelton Team

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How to Optimize Your Brand’s UX (Remotely!) with Heuristic Evaluation

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Navigating Digital Disruption by Building Brand Equity

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Experience Innovation: How to Think in “Service Ecosystems” to Scope Any Research Challenge or RFP

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Q&A with Mark Micheli, Kelton’s VP of Experience Innovation

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Register for Kelton’s Adweek Webinar: 5 Ways Your Brand Can Engage Every Generation

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Q&A with Kelton President Alison Servi

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Coronavirus and Your Brand: 3 Ways to Navigate a Global Crisis

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What Are Consumer Insights, Exactly?

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How to Choose the Right Branding Partner

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What the Top CES Takeaways REALLY Mean for Your Brand

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Lessons from Digital Journalism to Improve Your 2020 Content Marketing Strategy

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Q&A With Karma Agency’s CEO Kate Allison and President Caroline Kennedy

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Q&A With Salt Branding’s Co-Founders

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Q&A with T3 President Ben Gaddis

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How to Evolve Your Brand and Ignite Growth in 2020

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Six 2020 Consumer Trend Reports to Help You Get Ahead

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Brand Strategy Activation: How to Develop Experiential Marketing Campaigns

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Kelton + T3: Turning Insights into Digital Experiences

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How to Measure Brand Perception — And Why It’s Essential

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Kelton + Salt: Turning Insights Into Action

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Brand Strategy: How to Develop a Brand Activation Plan

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Kelton + Karma: Story-Driven Communications

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Don’t Position Your Brand, Make a Promise Instead

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How to Use Customer Segmentations to Fuel PR Messaging

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Rebranding Strategy: Lessons from 2019’s Top Rebrands

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Segmentation Strategy: Why You Should Leverage Behavioral Data

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5 Ways to Design a Captivating Slide Deck

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Authentic Experiences: 3 Companies Nailing Brand Positioning Strategy

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Customer Experience Research: The Secret to Brand Experience Innovation

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Communications Strategy: 5 Best Practices for Writing White Papers

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How Design Thinking Can Fuel Your Brand’s Innovation Strategy

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Kelton Debuts on the GRIT Top 50 Most Innovative Companies List

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How to Build an Authentic Brand Strategy to Electrify Your Customers

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Q&A With Kelton Founders Tom Bernthal and Gareth Schweitzer

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Storytelling Through Data Visualization

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Q&A With Amy Balliett: Killer Infographics CEO and Co-Founder

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Segmentation Strategy: Rules to Live By

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How to Personalize the Customer Experience with Interactive Content

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Ethnographic Market Research: Why Gen Z Doesn’t Need Your Brand

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Register for Kelton’s Adweek Webinar: Gen Z Doesn’t Need Your Brand

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Politics are the most important design tool in CX (whether you like it or not)

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4 Strategies for a Successful Rebrand

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Brand Tracking RFP Tips: Frame Your Ask, Find the Best Partner, and Get Results

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Market Research Firms: Speed vs. Quality

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4 Ways Trendscans Can up Your Communications Game in 2019

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3 types of Participant Observation to get you out of the backroom and onto the frontlines

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Consumer Insights from CES 2019

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Kelton + Killer Infographics: Designing Client Success

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Six 2019 Consumer Trend Reports to Get Ahead in the New Year

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Hospitality Brands Aren’t Seeing the Biggest Reason for Airbnb’s Success. Here’s what’s really going on.

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Why Your Conference Room is Killing Your Creativity

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Join Kelton Global at TMRE 2018!

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Cultural Insights and the Power of Futureproofing Your Brand

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Go Local with Your Global Strategy… or Suffer the Consequences

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How to Use PR Research to Own the Conversation When Timing is Tight

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Register for our Upcoming eMarketer Webinar with SheerID on our 2018 Shopper Study

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Kelton Launches New Website!

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Get the Most From Your Next Global PR Survey: 4 Rules to Help You Win International Headlines

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Why You Need to Add Social Listening Research to Your Insights Portfolio

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A Letter from our Co-Founders: The Next Big Step for Kelton Global

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How to Deliver Authentic CSR Programs

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Must Love Dogs. And Robots. And Other Partners.

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Experience Design in Action: Super Bowl LII

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Why Your Best Ideas Might Be Buried In Your Past

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3 Secrets to Great Consumer Interviews

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The Oversimplification Trap: Avoiding Pitfalls in Generational Research

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PR Research | 3 Ways to Make Your PR Campaign Go Viral

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Design Thinking in Action: Stories from the Business Community

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The Makeshop Experience: Getting Creative in a Crunch

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Why Canadian Marketers Can’t Afford to Overlook Moms and Dads on Digital

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Bloomberg: The Future of Work

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Navigating Diversity: The New Normal

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Let’s Make Brand Trackers Work Harder

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3 Ways Your Tracker Can Do More for Your Brand

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Why We’re More Discerning About Denim Than Politicians

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Facing The Women’s Empathy Gap

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How to Build a Brand in 3 Days

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Brand Tracking for Startups

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5 Unique Marketing Campaigns from Super Bowl 51

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For Driverless Cars, Failing to Understand the User Can Tank Innovation

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Why is Everyone Talking about Co-Creation?

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5 Trend Reports for Your 2017 Planning Arsenal

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Co-Creation: Why Your Focus Groups with Collaging Don’t Count

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Bringing Sexy Back to Research

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The Election Surprise of 2016: Pollsters Forgot To Ask Why.

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Kelton’s Annual Holiday Survey Report

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Co-Creating a Winning CSR Communications Strategy

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Five Ways Your Brand Can Bridge The Digital-Physical Gap

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Body By Science: The Future of Personalized Fitness

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5 Signs You’re Not Getting Your Money’s Worth From Your Tracker

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3 Reasons Why AR Should Be Your Next Marketing Frontier

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Image Recognition and the Future of Digital Analytics

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Insight Fusion: 6 Tips for Seamless Synthesis

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How Millennials Are Changing Their Relationship To Retail

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Why You Should Revisit Your Shopper Journey (And How To Do It Right)

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Leveraging The Experience Economy For Your Brand

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Why Your Brand Needs A Snapchat Account

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The New Rules of GenZ: Communications Tips for the Next Generation

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Marketing “Health” In the Age of Additive

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Get Your Quant Research In Shape

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Quieting Your Brand’s Critics: The Macaroni & Cheese Method

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5 Strategies Your Brand Can Borrow From Taylor and Kanye

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Infusing Cultural Thinking Into Your Business Strategy

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The Problem With Facebook Reactions

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It’s Time To Kill The Ad Break

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The Age of the Experience-Centric Consumer

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Four Exercises That Will Change The Way You Kick Off Projects

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Single’s Day: The E-Commerce Powerhouse Holiday You’ve Never Heard Of

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Want To Be More Empathetic? Find Impactful Photography

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A Brief History of Market Research

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These Proven Ad Tactics Will Make Your Next Campaign A Touchdown

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Has Your Brand Made Its New Year’s Resolution Yet?

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How Understanding The Psychology Behind Lotteries Can Save Your Business Millions

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Is Your Brand Leveraging Self-Improvement Season?

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5 Things to Know About Millennial Shoppers This Holiday Season

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Black Friday: The Aftermath  

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What Brands Can Learn From The College Protests

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5 Communications Tips to Crush Your Holiday PR Campaign

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Forever Royal

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The Great Pizza Injustice: Measuring What’s Meaningful

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The Art of Social Listening

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Return of the Renaissance Wo/Man

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A McWhopper of a Mistake: Why McDonald’s Missed the Boat on a Golden Opportunity

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Mindfulness and Business

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Hispanics: Pharma’s Untapped Consumer

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A Football Fan’s Guide to Project Management

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3 Strategies to Survive in the New Age of Media

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The Fall of the Great A&P: The Perils of Ignoring Consumer Insights

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Athleisure: Bigger Than a Trend

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The Impact of Company Culture on Your Brand

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A Marketer’s Gold Rush

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A Generation Divided

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It’s All in the Headline: Two Sides to Every Coin

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The Power of the Mommy Blogger

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Tom Bernthal Presenting “Inspiring Empathy” at the 2015 MRA Insights and Strategies Conference

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Creating serious seduction for dairy: Manolo Blahniks’ Arethusa Farm & Dairy

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Social Norms in Culture and Business

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Carving Out Space in the Ad Crowd

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Brand Reincarnation

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Improv at the Office

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Kelton Presents “The Empathetic Way: Effectively Leveraging Empathy Within Your Organization” at IIR Fuse

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April – The First Quarterly Season in Market Research

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Spotlight on Kelton: Kelton to present at the IIR FUSE Conference

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Practicing What We Preach: Understanding the Modern Research Experience

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The Power(lessness) of One

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Don’t Underestimate the Power of Instagram

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Big data and big dating: The algorithm of attraction

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How Podcasts Are Altering the Advertising Landscape

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Q1 Retail Roundup: Customer-centric Changes in BigBox Retail

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Highlights from the 2015 Quirk’s Market Research Conference

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Valuable PR Lessons from 3 Communications Masters

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The Power Behind the Gluten-Free Consumer

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Viewing Gender as a Spectrum: How Moving Beyond the Gender Binary Can Allow for New Possibilities in Consumer Insights

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Think Musicians Can’t Make Money in Today’s World? Do Your Research

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Finding Your New Year Momentum

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Serial & The Power of Storytelling

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Navigating Change: Affecting Organizational Dynamics to Enable Insight Impact

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Kelton’s Annual Holiday Infographic Reveals Holiday Budgets are on a Decline for Third Year in a Row

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Kelton to Sponsor Women In Research Events

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Mobile Fitness Apps: A Fad or The Real Deal?

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Why Virtual Reality Will Change the World As We Know It

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Kelton Presents “The Truth is in Their Stories” at TMRE

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Beacon Technology: Making the Company-Consumer Conversation Longer, Better, Faster, Stronger

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