10 Trends Affecting Millennials
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10 Trends Affecting Millennials

August 7, 2013

As a strategic consultancy that serves some of the most reputable brands in America, we are intrigued by the influence this generation has on American culture. Here are several Millennial trends we have been observing.

Millennials are a generation of tensions. They are widely seen as self-interested, rule-breaking consumers. But they are also being shaped by the reality of the times. As a result, they have to balance what they want with what they need. 10 Trends Affecting Millennials explores these tensions– and what they mean for brands.

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