The 6 Steps Successful Brands Use To Activate Customer Segmentations
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The 6 Steps Successful Brands Use To Activate Customer Segmentations

October 17, 2019

The real segmentation work begins after your customer segments have already been introduced. Download our eBook to learn how successful brands understand, socialize, and use segmentations to their fullest extent.

At Kelton, it’s our job to make the transition from creating customer segmentations to activating them as smooth as possible. In this eBook, we break down the 6 steps we use to help some of the world’s biggest and best-loved brands create transformative segmentation activation strategies.

You’ll walk away knowing how to:

  • Develop segment-specific activation strategies and tactics (including marketing plan writing, message development, product brainstorms, creative brief writing, media agency targeting, etc.) that are tied to your overall business goals.
  • Assign clear responsibilities for activation implementation that empowers company stakeholders to feel like segmentation owners.
  • Engrain your segmentation within your organization and externally via partner agencies through visual cues and content.

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