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A Global Research Guidebook: Principles, Methodologies, and Expert Tips to Drive Strategy Across Markets

12 Growth Hacks for 2021 — Fuel Your Marketing, Insights, and Innovation Planning

Adapting to the New Clean: 5 Ways to Evolve Your Brand Strategy in Today's World

CX Annual Planning for 2021: Program Strategy in a COVID World

Maximizing 2020: A Guide to Insights and Strategy Planning Through the Rest of the Year

Report: Kelton's COVID-19 Consumer Pulse #5/6

Cultural Tensions & Emergent Opportunity Spaces for Your Brand

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Report: Kelton's COVID-19 Consumer Pulse #4

A Step-By-Step Guide to Qualitative Research & Remote Workshops During a Pandemic

Report: Kelton's COVID-19 Consumer Pulse #3

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Report: Kelton's COVID-19 Consumer Pulse #2

Report: Kelton's COVID-19 Consumer Pulse #1

5 Ways Your Brand Can Engage Every Generation: From Boomers to GenZ

Insights Checklist: 12 Questions Every Brand Must Answer

Scorecard: How to Choose a Brand Strategy Consulting Firm

Workshop Playbook: 8 Exercises to Spark Innovation

2020 Global Marketing Strategy Report

5 Ways to Maximize Your Year-End PR and Comms Budget

Learning Agenda Template: Create Next Year's Insights Roadmap With This Free Workbook

The 6 Steps Successful Brands Use To Activate Customer Segmentations

Brand Strategy: How to Create a Value Proposition Like the World’s Biggest Brands

One Magic Tool to Transform Customer Experience

7 Steps to Unite Teams Around Your Customer Experience Strategy

Thought Leadership: How to Create Compelling Content to Drive Customer Engagement

Strategic Foresight: 5 Ways To Think Ahead for Your Business

GenZ Doesn't Need Your Brand: 5 Steps to Win Them Over

Jobs To Be Done: How to Meet Customer Needs & Fuel Innovation

Brand Tracking: How to Track Brand Awareness with Convergent Tracking

Insights Bootcamp - Accelerate Your Consumer Research

Global PR Survey Tips: Your Guide to Winning International Headlines

Customer Segmentation Strategy: Build market segmentations with real business impact

Understanding the Customer Journey: 6 Key Steps to Building Better Customer Relationships & Increased Loyalty

How to Write a Great Market Research RFP

10 Lessons from Journalism: How to Use Storytelling for Your Brand

The New Rules of Consumer Engagement

Healthcare Trends: PR Polling That Captured Media Attention in 2017

Financial Services: PR Polling Trends to Watch in 2018

Technology Trends: PR Polling That Captured Media Attention in 2017

How to Seize the Moment with Customer Segmentation Research

Gen Z Research: the Art of Social Self Expression

10 Trends: How To Communicate with the Digital Generation

Design Research: Beyond Buzzwords

HOLIDAY SURVEY INFOGRAPHIC: Holiday Shopping Trends

Beyond Authenticity: Building Brands With Character

Corporate Social Responsibility Communication: Getting Credit While Doing Good

Unpacking Healthcare: The Science of Me

Storytelling Research | 7 Keys to Igniting Empathy With Storytelling

10 Trends: Millennial Retail

Customer Journey Mapping Infographic: Capturing Next Gen Customer Engagement In Your Shopper Journey

Infographic: What Americans Want In Loyalty Rewards Programs (WSJ Project)

Consumer Survey Infographic: Trust in The Digital Age

Unpacking Healthcare: The Additive Health Movement

10 Trends: Next Gen Fun

Segmentation Journey: A Blueprint for Impactful Customer Segmentation Strategy

Storymaking: A Process for Taking Insights to Impact

Internet of Things Timeline

Out-Ovation: Reinventing Research to Fuel Our Innovation Efforts

An Overview: Path-to-Purchase

10 Trends Affecting Millennials

10 Trends Affecting Parenthood

The Best Survey Design Strategies to Engage Millennials

An Overview: Commercial Semiotics

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About Kelton Global

Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design. We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. We’re rooted in the belief that it takes the combination of insights and imagination to fundamentally transform brands. With a journalist’s eye for the human story, Kelton utilizes the best consumer insights engine in the business to solve branding, marketing communications and innovation challenges for clients.

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Gen Z Doesn’t Need Your Brand
How to Write a Great RFP
The Segmentation Journey
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Insights Bootcamp – Accelerate Your Consumer Research
Understanding the Customer Journey: 6 Key Steps to Building Better Customer Relationships
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