An Overview: Path-to-Purchase
November 13, 2013
Path-to-purchase is an analytical framework for mapping key consumer touchpoints leading up to the purchase of a product or service, and for capturing consumer behaviors and emotions along that path. The visually appealing one-pager highlights how our process helps brands focus in on the critical needs and wants of their consumers.
Kelton’s Path-to-Purchase process helps brands focus in on the critical needs and wants of their consumers. By identifying the touchpoints in the shopping process where a business is most able to influence a consumer’s decision-making, a Path-to-Purchase framework is a powerful tool for the ongoing management of your brand’s customer experience. Learn more about our unique Path-to-Purchase framework in the one sheet below.