International PR Research: Why Canadian Marketers Can't Afford To Overlook Moms and Dads on Digital
May 23, 2017
We recently partnered with Google Canada on an international public relations research study to better understand what’s important to Canadian shoppers today - and what will become critical in the future.
Google Canada remains the go-to source for brands to find advice for navigating consumers’ ever-evolving expectations. Our Communications team partnered with them on an international pr research study to better understand what’s important to Canadian shoppers today– and what will become critical in the future.
Our Quantitative opinion polls identified parents as a high-opportunity group for brands to attract with timely, relevant digital solutions. In fact, more Canadian parents than those without children express interest in using one-click ordering, mobile payments, and subscription services.
If brands leverage emerging technology at key moments of parents’ shopping journey, our study suggests they could clinch their status as a lifestyle staple.
Check out the full infographic from Google Canada below, and click here for the original report.
About Kelton’s Communications and Media Practice:
Kelton conducts international public relations research to help brands and PR agencies generate compelling headlines for media outreach and internal communication. Our studies are expertly crafted to give you the best headlines in mind, and our infographics illustrate the most newsworthy findings from your study, garnering maximum media attention.