Journalists have known it for centuries and now science has proven it: compelling narratives are the key to empathy. And when it comes to insights work, it’s no secret that igniting empathy is an essential component of research, strategy, and creativity. In our work with clients at Kelton, we’ve learned that understanding customers through deep insight is only half the battle. Instilling real empathy into your organization is as much, if not more, about how insights are communicated.
Download 7 Keys to Igniting Empathy With Storytelling to learn:
- How to use storytelling research to positively impact your organization and make insights stick.
- Tools to infuse empathetic understanding into every customer touchpoint.
- Smart ways to rethink deliverables to better fit your audience.
- How to develop strong central characters to drive your core narrative home.
- And much more!